An Italian love story
BARILLA PASTA AND SAUCE
How do we convey the message that Barilla pasta and sauces are made for each other?
Pasta loves sauce – and people are crazy about love stories. With PR expertise, we steered the conversation to pasta, pesto and sauce for Barilla Germany – among consumers and the retail trade – telling an honest-to-goodness “Italian love story”. The ingredients for successful communication: fully integrated consulting and implementation with great attention to detail. Press materials, interviews and campaigns at product launches. And also, with word-of-mouth projects, newsletters and (love)stories at www.barilla.de