Fully integrated PR for Schwarzwaldmilch
One million clicks, 300,000 contacts – this was the amazing payback for the two refreshingly real guerrilla campaigns under the motto “We’re bringing Schwarzwald to the city”.
The first campaign focused primarily on the SC Freiburg fans: a ‘cow drive’ from the Schwarzwaldhof to the Freiburg Schwarzwald Stadium with moo…ing (car) cows. The second campaign took place in the Stuttgart city center
A refrigerator, standing all alone in the middle of a city square, giving off moo sounds. Then suddenly a marching band, fir trees, cows, folk dancers… even a farmer. And, last but certainly not least, Anna, the Schwarzwaldmilch brand ambassador, serving freshly poured Weidemilch to fascinated passersby.
A viral hit on the web! And 100% true to the brand slogan “erfrishend echt” – “Refreshingly real” in English. Cheers!