Cuban joie de vivre with the Taxi Especial
How do we improve on an already successful roadshow, bringing Cuban joie de vivre to Germany?
Whoever said that sequels couldn’t be even better than the original? For Havana Club Especial, we proceeded to the next phase of the very successful Germany-wide roadshow experience. With a new, even larger set-up as backdrop for the new story and intense taste experiences. With the havana-club-especial.de landing page for tour stops and information. And with our vintage 60s Cadillac as “Taxi Especial” and a simulated breakdown in the middle of a unique staging. In the autumn of 2015 and spring/summer of 2016, the Taxi Especial made its stops in front of trendy bars and clubs. We also developed and executed a multitude of different street and gastronomic activations as well as sampling campaigns in selected supermarkets.