‘Un Estate Italiana’
How do we bring real Mediterranean flair to Germany for Ramazzotti Festa d’estate and gather everyone around the table together?
‘Un estate italiana’ – for Ramazzotti Amaro and Ramazzotti Aperitivo Rosato, we brought real Italian dolce vita to Germany. During the summer of 2014, we took part in German city and summer festivals with the “Casa Ramazzotti”. The idea: an innovative stand concept including a kitchen area, with a bar, seating and tables – a real eye-catcher. The tables converged to create a large seating area – bringing everyone together and beautifully conveying Italian hospitality.
The “Send greetings to your loved ones” postcard campaign created a compelling holiday atmosphere, whereby visitors could fill out a lovingly designed card and send some Italian flair directly from the stand.