FOLLOW RED LAUNCHES ITS OWN BRAND FOR NATIONWIDE PROMOTIONS
// follow red people is the promotional agency with an exceptionally high quality benchmark
// The new sub-brand follow red people is a logical next step in the evolution of the follow red brand
// Christian Porz (35) heads up the business
Stuttgart, 17 October 2017. Following the renaming of the Roth & Lorenz agency to follow red, we are announcing a further groundbreaking step towards sharpening the agency profile. In the Personnel Support segment, follow red people will be supporting the follow red parent agency with events and promotional campaigns in the future. The Business Unit has been responsible for the agency’s own pool of promoters for 18 years. “With follow red people, we want to further professionalise the entire human resources area, while consistently driving the development of our still young follow red agency brand. The sub-brand will also have a positive impact on the follow red Employer Brand. In fact, a number of our promoters find their way back to the parent agency and pursue successful careers here. We have several leaders in our ranks who know the business extremely well from the bottom up,” explains Ulrich Roth, CEO of follow red.
With its carefully selected and trained pool of professional promoters, the wholly-owned subsidiary of follow red ensures high-impact promotional campaigns nationwide. In the food retail trade as well as in shopping centers, at marketplaces and market squares, in stadiums and at fairs. The teams are deployed for classic tasting and sampling events, to deliver sophisticated technical advice and for product activations. Its clients include Storck, smart, Telefónica O2 and Chocolats Camille Bloch SA, the Swiss manufacturer of premium chocolate. Key to follow red people’s success are comprehensive, well-integrated and transparent client service and support – from the initial inquiry all the way through to final post-campaign documentation.
The agency is headed by Christian Porz. He has been with follow red since 2016 and is responsible for the concept development and implementation of sampling campaigns nationwide. In the context of his new position as Group Head, the 35-year-old intends to capitalise on his many years of expertise at follow red and other professional stations even more strongly and individually for existing and new clients. “It is essential for us to create a professional framework for our promoters who are paid fairly and subject to social security contributions. After all, they act as brand ambassadors at the vital interface between the brand and the consumer. We thereby ensure full legal security for our promoters as well as our clients. And last but certainly not least, our promoters contribute significantly to the success of every campaign. In direct contact with the target group, they provide a decisive and well-targeted approach as well as real face-to-face incentive,” says Porz when referring to the promoters’ high profile.