World Premiere of the VX25 large cabinet system VX25 from Rittal
// follow red accompanies the PR launch of the VX25 at the Hanover Fair 2018
// Storytelling for the creation of the new Rittal flagship emotionalises technical content
Stuttgart, 25 July 2018th. At this year’s Hanover Fair from 23 to 27 April 2018, Rittal, the world’s leading systems supplier for control cabinets, celebrated the world premiere of its new VX25 large cabinet system. follow red was responsible for overall marketing communication as part of product communication and supported the company based in central Hessen with various press and internal communication measures.
A perfect appearance for perfection with a system.
For Rittal, the market premiere of the VX25 was an outstanding milestone in the company’s history. Not only the latest generation of switch cabinets was a real innovation, the technology and industry leader also broke new and innovative ground with its development process. In addition, follow red developed a creative marketing strategy with the central performance promise “VX25 – Perfection with system”. The communicative focus was on the presentation of the many new product features of the VX25, which was then “brought to life” with high-quality content and storytelling for both internal communication and press work.
In addition, the Stuttgart communications experts supported the Rittal managers at various press events surrounding the VX25 launch. Rittal Marketing Manager Dirk Miller is delighted with the successful world premiere: “It was a huge team effort that we were able to offer the VX25 such a perfect stage here at the Hanover Fair.