Sebastian Wiese is new Managing Partner
// Sebastian Wiese has become new managing partner of follow red since 1 April 2019.
// Wiese will focus on customer expansion and new business
// Together with Ulrich Roth, Alex Leuker and Niko Skarlatoudis, he forms the management board of follow red
Stuttgart, April 24, 2019 – Sebastian Wiese (41) joined follow red as managing partner on April 1. Born in Stuttgart, he brings over 20 years of agency and industry know-how as former managing director of Full Moon Group GmbH. He will support the experts for branding experiences in the customer development area with focus on live and B2C as well as in new business development.
“I think it will be easy for Sebastian to settle in quickly. Ulrich Roth, founder and CEO of follow red, is delighted about Sebastian Wiese’s entry and adds: “We are all also lucky that he brings a lot of fresh thinking, knowledge and experience to the company, which we hope will give us many forward-looking business impulses.” After training and studies Sebastian Wiese soon discovered his passion for live communication. In 2001 he founded the event and communications agency Full Moon Group GmbH together with Partner and has successfully expanded the agency group ever since. In October 2018 he left Full Moon to realize his personal vision for the live communication of the future. “The personal way of addressing consumers is becoming increasingly important, both in digital and live communication. Our job is to create such impressive experiences between people and brands that they become ‘shareable moments’,” explains Sebastian Wiese. The key to this are emotionally told stories and the perfect integration of content management/PR, digital and live measures. “The strong synergy of these three core competences forms the backbone of follow red and is the reason why I purposely decided to join follow red. That was also the basis for the agency’s latest project successes and client wins. Therefore I am very much looking forward to actively participating in this development as a new team player”, Wiese continues.
follow red has invested a lot of energy in the last few months in future topics and its market and customer focus and has accordingly become more agile and powerful. This is exemplified by many new customer wins, especially in PR, as well as very well-developed existing customers. The management structure has now been adjusted accordingly. Niko Skarlatoudis, with his 17 years of experience in customer management and project management, will take on a dual role as COO and CFO and be responsible for all organisational and financial aspects of the agency. He replaces Petra Schnitzler, who is retiring. As a member of the management board, Alex Leuker is responsible for important key customers and will bring in his conceptual experience from many winning concepts influenced by him even more intensively than before. After Andrea Vossen will leave follow red on her own desire, Niko Skarlatoudis and Alex Leuker together with the founder Ulrich Roth and Sebastian Wiese form the new management of the agency follow red with seat in Stuttgart and Berlin.