2023 was a special year for our customer Continental Automotive: In August, the new intelligent tachograph of the second version VDO DTCO 4.1 became mandatory for all newly registered commercial vehicles. In addition, the European market leader for tachographs celebrated a very special birthday: the VDO tachograph turned 100 years old. To celebrate this – and to support the sales campaign for the new tachograph flagship – we implemented an awareness campaign across several touchpoints:
Key visual based on the classic tachograph disc
Trade fair appearance with storyline & booth design at the international trade fair transport logistic 2023 in Munich, Germany
Anniversary booklet (40 pages, bilingual, high-quality production)
Accompanying communication via PR, media relations & social media
