With the EQnight, Mercedes-Benz has created a platform that brings together visionaries, opinion leaders, journalists and influencers from all over the world to talk about the future of mobility. As a side event to international tech festivals, the EQ brand was presented in an approachable way: with extravagant branding, special light stagings, inspiring Fireside Chats and many opportunities for networking.
The EQnight brought electric mobility to life and ensured that the EQ brand was carried far into relevant target groups using the guest’s reach. From Rome and Berlin to Hong Kong, Lisbon and Helsinki – the strong images, direct interaction and emotional brand experiences succeeded in generating lasting enthusiasm everywhere.
