lucky lips

selecta one

Brand building with strategy and emotion

We set the course for the launch of the carnation brand LUCKY LIPS®: from strategy and positioning to creative implementation. In close collaboration with Selecta one, we developed the brand concept, were responsible for the photo shoot and designed the landing page with smart 7. The brand celebrated its first major appearance at IPM Essen – including our trade fair booth. Since then, we have been conquering the minds of the target group with clear social media communication.

Facts

  • Long-term integrated brand development
  • Successful brand presentation at IPM Essen
  • Continuous social media communication
With a well thought-out strategy and creative implementation, we have turned LUCKY LIPS® into a strong brand that continues to inspire potential customers and existing fans in social media.