25th anniversary

Luisa Cerano

Pink is the New Black

To mark LUISA CERANO ‘s 25th anniversary, we made the exclusive pop-up store in the Dorotheen Quartier  in Stuttgart the talk of the town. With targeted event communication – from press relations to social media to OOH – we ensured maximum visibility. We used strategic media relations and strong creator collaborations to drive targeted traffic on site and digitally. The result: an event that was not just pink, but highly visible.

The facts

  • Maximum visibility through strategic event communication
  • Targeted traffic through creator cooperations
  • Broad media presence (press, social media, OOH)
With creative event communication and strong partnerships, we turned LUISA CERANO's 25th anniversary into a very special experience – unforgettably pink!