Driving safety & tire change season

Continental

Focus on safety and tire change season – with strong communication

For over 10 years, we have been helping Continental to sensitize German drivers to the issues of “safety” and “changing time”. Our strategy? A well thought-out annual roadmap that includes not only traditional press relations but also highlight measures such as the implementation of studies, radio and video PR, thematic days, podcast placements, influencer campaigns or PR stunts such as the “ContiGripRun”, a world record on a ski jump.

Always integrated, always with news value – for maximum reach via print and online media, social media and your own channels.

The facts

  • Year-round PR strategy to raise awareness of driving safety and tire changes
  • Full service: media relations, influencer campaigns, theme days and much more
  • High reach via traditional media, social media and owned channels
With tailor-made PR and a wide range of measures, we support Continental in raising public awareness of driving safety issues.
PR, social media & influencer CAMPAIGNS: EVERYTHING FROM A SINGLE SOURCE