Ready for the guiness world record
For years, adidas has relied on Continental’s Grip competence. Over 100 shoe models are now equipped with technology from Europe’s leading tyre manufacturer.
Continental supplies the recipe for the perfect grip. And we have proven this with a unique and media-effective campaign. The ContiGripRun. The steepest 50-meter sprint of all time – on the ski jumping hill in Oberstdorf. Content marketing by follow red.
The protagonist: the multiple world champion in the Nordic combination Johannes Rydzek. The challenge: more than 37 degrees gradient. The result: over 100 million PR contacts online, in print and on TV. Even public broadcasting stations reported.
Continental and Johannes were rewarded with an entry in the Guinness Book of Records and good content for social media, internally and the press office.