Mercedes-Benz Bank Logo

Dancing makes happy.
Yourself and others.

Menschen vor Dance for Good Schriftzug

Colours – Dance for Good

How do we bring financial services and the art of dance together? And how do we position the Mercedes-Benz Bank be a committed partner of Eric Gauthier’s “COLOURS” Dance Festival?

In 2015, the Mercedes-Benz Bank supported Eric Gauthier’s “COLOURS International Dance Festival”. And with the “Dance for Good” campaign, we brought this great partnership to the streets – closely involving people in the sponsorship itself.

Every time someone danced for 6 seconds in the “Dance for Good Dance Box”, Mercedes-Benz Bank donated 6 euros to an integrative dance project. The moves could be seen and shared in social networks at danceforgood.de. The reward: even more donations. It was an opportunity that countless Stuttgarters simply couldn’t miss – including celebrities like Bartek from the Orsons and Philip Heise, Christian Genter and mascot “Fritzle” from the VfB Stuttgart football team.

The result: 6,000 dancers – and 25,200 seconds of dance videos over 24 days. Extensive coverage in Stuttgart media. And 25,000 euros in generated donations – doubled by Mercedes-Benz Bank to 50,000 euros.

Dance for Good Vidibox in der Stuttgarter Innenstadt
Dance for Good Vidibox in der Stuttgarter Innenstadt
Tanzen vor Greenscreen für guten Zweck
Dance for Good Vidibox in der Stuttgarter Innenstadt
Mercedes-Benz Bank Dance for Good Logo gelb