EQ Formula E -
Experience the mobile future
EQ @ Formula E – Experience the mobile future
How do you create the first public appearance of a brand that does not yet have a defined CI and is developing very dynamically?
With a staging as a brand in the room. Our Berlin colleagues staged EQ – Mercedes-Benz’s innovative, up-and-coming electric mobility brand at the most digital race in the world: the Formula E in Rome, Paris, Berlin and Zurich.
Exhibition Cubes form the heart of the exhibition in the eVillage – the trade fair for electric mobility next to the race tracks. The EQA Showcar as well as various exhibits and other highlights will find their place here. The stand provides information about charging in a playful way and communicates in a friendly and cool way everything about the subject of e-mobility at Daimler AG. All this, emotionally through a mixture of augmented reality and real experience.