SHARED ENTHUSIASM IS DOUBLE ENTHUSIASM
For Porsche, we put the new Golf engagement on a communication course for several months. And connected worlds through passion for golf.
With the Porsche Generations Open – a tournament series for teams from two generations. The tournaments were held as a 9-hole 2-hole scramble with father and son, aunt and nephew – or just acquaintances. Generations-open.com led as a communication platform throughout the year up to the Porsche European Open. We provided conceptual design and consulting, planning and implementation.
The result: a series of tournaments that united generations in a sustainable way. And a unique positioning of the Porsche brand in the golf environment – with new and existing target groups.