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Generations Open

Porsche Generationsopen Golfer beim Abschlag


For Porsche, we put the new Golf engagement on a communication course for several months. And connected worlds through passion for golf.

With the Porsche Generations Open – a tournament series for teams from two generations. The tournaments were held as a 9-hole 2-hole scramble with father and son, aunt and nephew – or just acquaintances. Generations-open.com led as a communication platform throughout the year up to the Porsche European Open. We provided conceptual design and consulting, planning and implementation.

The result: a series of tournaments that united generations in a sustainable way. And a unique positioning of the Porsche brand in the golf environment – with new and existing target groups.

Porsche Generationsopen Golfer Handschlag
Porsche Generationsopen Golfer vor Auto
Porsche Generationsopen Golfer mit Golfbag
Porsche Generationsopen Golfer mit Golfbag