Since 2018, follow red has been supporting the communications of Gustav Daiber GmbH, one of the leading manufacturers of corporate fashion in Europe. Our initial focus was on comprehensive public relations with the aim of achieving a strong presence in the trade press. Since then, we have been working as consultants with the textile company to develop media strategies and optimize their communications. Among other things, our media management for advertising planning and handling has grown out of this consultancy.
We have also been working with Daiber to modernize their brand world since 2023. The most recent result: the new “Daiber” product brand, under which all products have been merged since January 2025. As part of this, we have further developed the corporate design and logo and brought the brand transition to life with image campaigns.
