Mercedes-Benz has plenty in store for an active target group: from the V-Class and the Marco Polo models to supplementary services. During the summer months, we were present exactly where the target group is. Together with Mercedes-Benz, we were on site at the four German IRONMAN races and four different surfing events. Up our sleeves: The #sportsgarage as a presentation room and living room – supplemented by competitions, photo campaigns, test drives and vehicle advice. With a five-meter-high social media wall as an eye-catcher, digital meeting point for the community and live medium for competition results, we created a real eye-catcher.
