Sporting passion and cultural highlights – for many years, we have been able to set the stage for both for Porsche. Under the umbrella of “Turbo for Talents”, we have brought the promotion of young talent to life: from the “Night of Talents” at the Porsche Museum to the Coaching Mobile, which rolls directly to young athletes and clubs, to innovative tournament series such as the Porsche Generations Open, which combine sporting enthusiasm across generations.
But culture was not neglected either: with formats such as “Ballet in the Park”, we opened the doors to high culture and made it freely accessible to thousands of spectators – with eye-catching communication measures, emotional live experiences and a stage that connects brand and people.
Our strength has always been the diversity of our services: Idea and concept, planning and implementation, content and communication – integrated, high-quality and effective. This is how sponsorship became a brand experience that lasts.
