Stuttgart, May 19, 2021. Since 2019, follow red has already been the supervising PR agency of Seeberger, one of the leading manufacturers of nuts and dried fruits based in Ulm. Since January 2021, the Stuttgart-based communications experts have additionally been supporting the family-owned company in the implementation of influencer campaigns, handling and organizing these collaborations on behalf of Seeberger.

The cooperation between Seeberger and follow red has expanded this year to include a new area: in addition to the holistic PR work and strategic consulting that the agency has already been doing for Seeberger since 2019, the communications professionals of follow red have also been taking over the management of the influencer collaborations for the Ulm-based family business since the beginning of the year. In doing so, follow red is responsible for the research and selection of influencers and coordinates the cooperation between them and Seeberger. “Especially in the food and FMCG sector, influencer marketing is elementary and thus an essential part of holistic brand communication. We are pleased to support Seeberger also in this area and to further expand our positive cooperation,” explains Markus Schaupp, Group Head PR at follow red.

The family-owned company already relied on cooperation with influencers at previous events, such as GeNuss-Morgen organized by follow red in September 2020. For 2021, follow red is managing several influencer campaigns to help launch new products or implement sales promotions with a wide reach and attention-grabbing social media presence. The focus is on influencers who are active in the food and lifestyle sectors and thus fit Seeberger’s brand values particularly well. Selected influencers develop individually tailored content on Seeberger products and share it on their personal social media channels via posts, stories, IGTVs and reels, or in blog articles. In doing so, the Seeberger products are presented authentically and added value is created for the community through interesting recipes and expressive images. In this way, Seeberger not only generates attention for its new products and sales promotions, but also positions itself as a modern brand in an emotional environment for all target groups.

About Seeberger

Seeberger combines the know-how of 175 years of family business with the courage to innovate and the love of nature. Every nut, every kernel, every fruit, every grain, in short the entire product variety is harvested by carefully selected partners exactly where the natural conditions are optimal and the full flavor can develop. At the founding location in Ulm, the selection is only put into the orange packaging when its enjoyment guarantees a conscious moment of nature – pure, refined, as a mix for on the go, or combined into balanced breakfast creations.

Stuttgart, May 11, 2021. Since November 2020, the LBBW Immobilien Group, the real estate competence center within the Landesbank Baden-Württemberg Group, has been a new client of the communications agency follow red. The Stuttgart-based communications and design experts secured the account as part of a successful pitch in September 2020. The collaboration includes holistic support for the “Vier Giebel” real estate project, which is to be built at Eberhardstrasse 18-22 in Stuttgart’s city center.

The modern construction project “Vier Giebel” of the LBBW Immobilien Group is to provide Stuttgart’s old town with new flair and offers innovative commercial, office and residential space for urban living and working. For successful marketing and to accompany the project in an eye-catching way, follow red implements a holistic communication concept. The focus is on content and design. As foundation of the concept, the experts at follow red first developed a catchy name and a uniform corporate design for the new inner-city property. Based on the architectural feature of the future building ensemble, the name “Vier Giebel” (Four Gables) was created. The corporate design, which picks up the colors of the materials used, ensures a harmonious, holistic communication presence with recognition value. In addition, follow red is responsible for the content creation for the newly created website and the control of the 3D visualizations of the building’s interior and exterior – both of which can be viewed at www.viergiebel.de since the marketing launch. “We are pleased to be able to accompany this innovative real estate project in Stuttgart’s city center with our many years of expertise in the areas of content and creation. It is precisely the interplay of content and design that provides creative input and a convincing communication concept setting ‘Vier Giebel’ apart from its competitors,” explains Markus Schaupp, Group Head PR at follow red.

As the project progresses, follow red will continue to support the LBBW Immobilien Group in terms of communications, with content creation and design of marketing brochures, construction site advertising, and the production of a project film including an interview with the lead architect Jo Franzke. The focus of follow red is on B2B communication and primarily addresses potential investors and tenants for the commercial and office space of the building ensemble, which is expected to be completed in 2023. In addition, communication measures such as the design of the construction fence at the future location will also address the general public. In this way, follow red ensures holistic project communication that presents the “Vier Giebel” as an attractive and representative construction project for inner city revitalization, creating attention and thus attracting investors and tenants.

About LBBW Immobilien

LBBW Immobilien is the real estate competence center within the Landesbank Baden-Württemberg (LBBW) Group. Alone or with partners, LBBW Immobilien, which is one of the largest real estate companies in Germany, acts as an investor as well as a service provider. Thanks to its three segments – Asset Management, Municipal Development and Development – it can provide the entire range of real estate services from a single source: from site analysis and land procurement to remediation of contaminated sites and demolition, project development and construction, project management and financing procurement to leasing and sales, asset and property management.

About the “Vier Giebel” project

The client of the “Vier Giebel” building project at Eberhardstrasse 18-22 is the LBBW Immobilien Group, Stuttgart. Jo Franzke Generalplaner GmbH, Frankfurt, is responsible for the architecture and design. The gabled buildings have six to seven stories along Eberhardstrasse and four to five stories towards Geißstrasse. The total floor area consists of 11,240 m², whereof 3,731 m² will be used for residential purposes and around 5,000 m² for offices, restaurants and retail. Further information is available on the website www.viergiebel.de.

Stuttgart, 30.03.2021. Since February 2021, follow red has been managing the Instagram channel continental_reifen of Continental, one of the world’s leading tire manufacturers. The Stuttgart-based communications professionals secured the account after a successful test phase and thanks to the already positive collaboration in Continental’s tuning division. The focus of the holistic support on Instagram is the strategic development of the channel, the creative content creation for market-specific content and the support of live events. 

With the annual contract, Continental is realigning the external communication of the German market specifically on Instagram. In this context, follow red is already a well-known partner. The communications agency has already been supporting Continental for many years with strategic communications in the German market and has also been providing support with content creation for various tuning events since 2019. The expansion of the collaboration to holistic channel support followed a preliminary test phase from October 2020 to January 2021, during which follow red was responsible for realigning the previously international (EMEA) Instagram account to the German market, making it Continental’s first purely German-language Instagram channel. Thanks to visible successes in terms of relevant KPIs, Continental decided to continue the collaboration as part of an annual assignment. “We are delighted to be able to build on our joint work with Continental and continue to support the company with strong strategic advice, creative content and our many years of PR expertise,” explains Markus Schaupp, Group Head PR at follow red.

The core tasks of the PR experts include the strategic further development of Continental’s Instagram channel, editorial planning and content creation of market-specific content, and the accompaniment of live events by means of feed posts, stories, or IGTVs. follow red also provides strategic and conceptual support in the development of social media campaigns. In combination with creative content, comprehensive editorial planning and precise monitoring for measuring success, this results in a holistic concept that also positions Continental strongly as a digital brand.

About Continental 

Continental develops pioneering technologies and services for the sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. Continental generated preliminary sales of EUR 37.7 billion in 2020 and currently employs more than 235,000 people in 58 countries and markets. In 2021, the company celebrates its 150th anniversary.

The business unit Tires has 24 production and development sites worldwide. Continental is one of the leading tire manufacturers and generated preliminary sales of EUR 10.2 billion in this business unit in the 2020 fiscal year with more than 56,000 employees. Continental is one of the technology leaders in the field of  tire production and offers a wide range of products for passenger cars, commercial and special vehicles, and two-wheelers. Through continuous investment in research and development, Continental makes an important contribution to safe, economical and ecologically efficient mobility. The portfolio of the Tires business unit includes services for the tire trade and for fleet applications, as well as digital management systems for tires.