Lead agency for a very unique market leader


How do we inspire end-consumers and buyers to go for a genuine salt-classic?

As the lead agency for Bad Reichenhaller salt, our job is to ensure the right brand ‘seasoning’ in supermarket and kitchen shelves. The ingredients: strategy and consulting, website design and content, packaging design, promotional ideas and their implementation, on-pack and off-pack campaigns including a variety of in-shop modules. We have also been known to transform a roundabout in Bad Reichenhall into an eye-catching work of art, and to turn an old salt mine into a welcoming museum.


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