Perfection with System
LAUNCH VX25 AT THE HANOVER FAIR
Can the best be made even better? Yes, Rittal can! We accompanied Rittal as communications agency on the way to the launch of the new VX25 large cabinet system at the Hanover Fair.
From the “future in a cabinet” to “perfection with a system”, we have advised Rittal on brand strategy and made its product come alive: From performance promises and messages to 360-degree communication campaigns that integrated internal and external measures. Always in focus: a target-group-oriented storytelling that made the technical content comprehensible to a broad international audience.
Selected highlights were: Sneak Preview for journalists, internal employee blog, Hannover Messe with live reporter, cover story, employee magazine, video content and impression formats for social media.