{"id":42624,"date":"2022-12-07T15:58:54","date_gmt":"2022-12-07T14:58:54","guid":{"rendered":"https:\/\/followred.com\/?post_type=cases&#038;p=42624"},"modified":"2024-03-04T09:47:39","modified_gmt":"2024-03-04T08:47:39","slug":"bertrandt-brand-communication","status":"publish","type":"cases","link":"https:\/\/followred.com\/en\/cases\/bertrandt-brand-communication\/","title":{"rendered":"Bertrandt \u2013 Brand Communication"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"42624\" class=\"elementor elementor-42624\" data-elementor-post-type=\"cases\">\n\t\t\t\t<div class=\"has_eae_slider elementor-element elementor-element-758c45b e-flex e-con-boxed e-con e-parent\" data-eae-slider=\"86139\" data-id=\"758c45b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/bertrandt_imagefilm_teaser_website_follow_red-2.mp4&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;,&quot;background_privacy_mode&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div>\t\t<div class=\"elementor-element elementor-element-324a3a9 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"324a3a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/bertrandt_b_yellow_rgb-306x400.png\" title=\"bertrandt_b_yellow_rgb\" alt=\"bertrandt_b_yellow_rgb\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-153e3c8 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"153e3c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/GBA23_HO_WINNER_MCN_RGB-694x400.png\" title=\"GBA23_HO_WINNER_MCN_RGB\" alt=\"GBA23_HO_WINNER_MCN_RGB\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-6abd447 e-flex e-con-boxed e-con e-parent\" data-eae-slider=\"25663\" data-id=\"6abd447\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-881b34a elementor-align-center elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"881b34a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#Corporate_Identity\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Brand Identity<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1614bcb elementor-align-center elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"1614bcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#Corporate_Design\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Brand Design<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e26f92 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2e26f92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#Digital%20Communication\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">(Digital) communication<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-259e1f0 e-flex e-con-boxed e-con e-parent\" data-eae-slider=\"16409\" data-id=\"259e1f0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-2706883 e-con-full e-flex e-con e-child\" data-eae-slider=\"77935\" data-id=\"2706883\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8eeea65 elementor-widget elementor-widget-text-editor\" data-id=\"8eeea65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Rebranding Corporate und Employer Brand<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95c5369 elementor-widget elementor-widget-heading\" data-id=\"95c5369\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Bertrandt<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-deae731 e-con-full e-flex e-con e-child\" data-eae-slider=\"16107\" data-id=\"deae731\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-3a7bcae e-con-full e-flex e-con e-child\" data-eae-slider=\"63062\" data-id=\"3a7bcae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-207b9f7 elementor-widget elementor-widget-heading\" data-id=\"207b9f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ABCD<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-f081444 e-flex e-con-boxed e-con e-parent\" data-eae-slider=\"56557\" data-id=\"f081444\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-2763522 e-con-full e-flex e-con e-child\" data-eae-slider=\"66690\" data-id=\"2763522\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8f9ce4 elementor-widget elementor-widget-text-editor\" data-id=\"f8f9ce4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bertrandt ist ein eigenst\u00e4ndiger und internationaler Engineering Dienstleister mit langj\u00e4hriger Automotive-Expertise. Mit branchen\u00fcbergreifendem Know-how und einem ganzheitlichen System- und Produktverst\u00e4ndnis schafft Bertrandt technologische L\u00f6sungen entlang der gesamten Wertsch\u00f6pfungskette.\u00a0<\/p><p>Im Zuge eines Rebrandings besch\u00e4ftigten wir uns fast ein ganzes Jahr lang mit der Marke Bertrandt und konnten ihr so anhand unseres Leistungsportfolios von A bis D einen neuen (gelben) Anstrich verpassen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-764203a e-flex e-con-boxed e-con e-parent\" data-eae-slider=\"35300\" data-id=\"764203a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-5df9a0d e-con-full e-flex e-con e-child\" data-eae-slider=\"32880\" data-id=\"5df9a0d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:90}},&quot;background_motion_fx_range&quot;:&quot;page&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f0bbea elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"1f0bbea\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:150,&quot;sticky_effects_offset&quot;:150,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_offset_mobile&quot;:70,&quot;sticky_effects_offset_mobile&quot;:70,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"782\" height=\"1024\" src=\"https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/bertrandt_b_black_rgb-782x1024.png\" class=\"attachment-large size-large wp-image-42703\" alt=\"\" srcset=\"https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/bertrandt_b_black_rgb-782x1024.png 782w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/bertrandt_b_black_rgb-229x300.png 229w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/bertrandt_b_black_rgb-768x1005.png 768w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/bertrandt_b_black_rgb-1173x1536.png 1173w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/bertrandt_b_black_rgb-500x655.png 500w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/bertrandt_b_black_rgb-800x1047.png 800w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/bertrandt_b_black_rgb-1280x1676.png 1280w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/bertrandt_b_black_rgb-611x800.png 611w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/bertrandt_b_black_rgb-306x400.png 306w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/bertrandt_b_black_rgb.png 1556w\" sizes=\"(max-width: 782px) 100vw, 782px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-2c6a6c7 e-con-full e-flex e-con e-child\" data-eae-slider=\"27128\" data-id=\"2c6a6c7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a99be5a elementor-widget elementor-widget-image\" data-id=\"a99be5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"453\" src=\"https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/bertrandt_case_V013-1024x580.jpg\" class=\"attachment-large size-large wp-image-42761\" alt=\"\" srcset=\"https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/bertrandt_case_V013-1024x580.jpg 1024w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/bertrandt_case_V013-300x170.jpg 300w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/bertrandt_case_V013-768x435.jpg 768w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/bertrandt_case_V013-1536x869.jpg 1536w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/bertrandt_case_V013-2048x1159.jpg 2048w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/bertrandt_case_V013-500x283.jpg 500w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/bertrandt_case_V013-800x453.jpg 800w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/bertrandt_case_V013-1280x724.jpg 1280w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/bertrandt_case_V013-1920x1087.jpg 1920w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/bertrandt_case_V013-1414x800.jpg 1414w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/bertrandt_case_V013-707x400.jpg 707w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff5b9d5 elementor-widget elementor-widget-text-editor\" data-id=\"ff5b9d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Eine kleine Geschichte zum Bertrandt b: Das bolde und aufrechte b, wie es hier dargestellt ist, steht f\u00fcr uns symbolisch f\u00fcr den intensiven Prozess, die Marke Bertrandt zu \u00fcberarbeiten und ihr zu neuem Selbstbewusstsein zu verhelfen.<\/p>\n<p>Denn Fragen wie &#8220;Wie ist unser Selbstverst\u00e4ndnis?&#8221; oder &#8220;Was macht uns einzigartig?&#8221; konnte uns keine Mitarbeiterin und kein Mitarbeiter von Bertrandt wirklich beantworten. Auch traute sich kaum jemand, selbstbewusst zu den \u00fcberragenden Engineering-Leistungen zu stehen. Deshalb machten wir es uns zur gemeinsamen Mission, das Auftreten von Bertrandt emotionaler, klarer und pers\u00f6nlicher zu gestalten.<\/p>\n<p>Daf\u00fcr haben wir uns nicht nur in die Tiefen der Markenidentit\u00e4t vorgewagt und diese von innen heraus, durch Input der Mitarbeiterinnen und Mitarbeiter, neu herausgearbeitet, sondern diese neue Identit\u00e4t auch direkt in Anwendungen und Blaupausen f\u00fcr die Marketing-Mitarbeiterinnen und -Mitarbeiter \u00fcbersetzt.<\/p>\n<p>In einem solchen Prozess ist es uns besonders wichtig, die Mitarbeiterinnen und Mitarbeiter von Anfang an einzubinden und ihnen etwas an die Hand zu geben, mit dem sie sp\u00e4ter selbst arbeiten k\u00f6nnen. So leben sie die neue Identit\u00e4t nicht nur selbst, sondern tragen sie auch aktiv im&nbsp;Unternehmen weiter.<\/p>\n<p>Immer im Fokus steht dabei das einzigartige Wir-Gef\u00fchl des Unternehmens, zusammengefasst in einer Claim-artigen Aussage: &#8220;Wir sind Bertrandt.&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7de6777 elementor-widget elementor-widget-heading\" data-id=\"7de6777\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mit breiter Brust.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-9e5945f e-flex e-con-boxed e-con e-parent\" data-eae-slider=\"88696\" data-id=\"9e5945f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b05029e elementor-widget elementor-widget-heading\" data-id=\"b05029e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A wie Analyse und Brand Identity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-822e493 e-flex e-con-boxed e-con e-child\" data-eae-slider=\"18251\" data-id=\"822e493\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7981bb1 elementor-widget elementor-widget-text-editor\" data-id=\"7981bb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ohne Identit\u00e4t keine Marke. Die Brand Identity ist die DNA, der generische Code, der A von B unterscheidet. Das au\u00dfergew\u00f6hnliche an diesem Projekt: Wir haben uns sowohl mit der Corporate Brand als auch der Employer Brand besch\u00e4ftigt, um eine homogene, authentische Marke Bertrandt zu schaffen. Zur erfolgreichen \u00dcberarbeitung des Unternehmensauftritts setzten wir strategische Grundpfeiler durch:<\/p><ul><li>die Planung &amp; Durchf\u00fchrung von Internen Workshops zur Marke<\/li><li>eine Analyse von Situation, Markt, Wettbewerb, Zielgruppen &amp; Trends<\/li><li>die Entwicklung eines Identit\u00e4tsbildes im Rahmen der Brand Story<\/li><li>die Festigung der neuen Identit\u00e4t durch die unterst\u00fctzende Planung und Durchf\u00fchrung eines strategischen F\u00fchrungskr\u00e4ftemeetings<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6723680 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"6723680\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"755\" height=\"1024\" src=\"https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/GBA23_HO_SPECIAL_MC_RGB-755x1024.jpg\" class=\"attachment-large size-large wp-image-46590\" alt=\"\" srcset=\"https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/GBA23_HO_SPECIAL_MC_RGB-755x1024.jpg 755w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/GBA23_HO_SPECIAL_MC_RGB-221x300.jpg 221w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/GBA23_HO_SPECIAL_MC_RGB-768x1041.jpg 768w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/GBA23_HO_SPECIAL_MC_RGB-1133x1536.jpg 1133w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/GBA23_HO_SPECIAL_MC_RGB-500x678.jpg 500w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/GBA23_HO_SPECIAL_MC_RGB-800x1085.jpg 800w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/GBA23_HO_SPECIAL_MC_RGB-590x800.jpg 590w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/GBA23_HO_SPECIAL_MC_RGB-295x400.jpg 295w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/GBA23_HO_SPECIAL_MC_RGB.jpg 1262w\" sizes=\"(max-width: 755px) 100vw, 755px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ca28f0 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"2ca28f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"710\" height=\"710\" src=\"https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/markenidentit-t-begeistert-internationales-publikum-corporate-imagefilm-wird-mit-silbernem-delfin-au_silver_black-1.jpg\" class=\"attachment-large size-large wp-image-47609\" alt=\"\" srcset=\"https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/markenidentit-t-begeistert-internationales-publikum-corporate-imagefilm-wird-mit-silbernem-delfin-au_silver_black-1.jpg 710w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/markenidentit-t-begeistert-internationales-publikum-corporate-imagefilm-wird-mit-silbernem-delfin-au_silver_black-1-300x300.jpg 300w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/markenidentit-t-begeistert-internationales-publikum-corporate-imagefilm-wird-mit-silbernem-delfin-au_silver_black-1-150x150.jpg 150w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/markenidentit-t-begeistert-internationales-publikum-corporate-imagefilm-wird-mit-silbernem-delfin-au_silver_black-1-500x500.jpg 500w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/markenidentit-t-begeistert-internationales-publikum-corporate-imagefilm-wird-mit-silbernem-delfin-au_silver_black-1-650x650.jpg 650w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/markenidentit-t-begeistert-internationales-publikum-corporate-imagefilm-wird-mit-silbernem-delfin-au_silver_black-1-400x400.jpg 400w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-77b10d2 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-eae-slider=\"99029\" data-id=\"77b10d2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c89d1c elementor-invisible elementor-widget elementor-widget-image\" data-id=\"9c89d1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/followred.com\/wp-content\/uploads\/elementor\/thumbs\/bertrandt_grossraumbuero_4560-rdv9shuwg10f13w762eezb5wfe1p3bfj4b7uh9p1c0.jpg\" title=\"bertrandt_grossraumbuero_4560\" alt=\"bertrandt_grossraumbuero_4560\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2449024 elementor-widget elementor-widget-image\" data-id=\"2449024\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/followred.com\/wp-content\/uploads\/elementor\/thumbs\/bertrandt_post-it_4183-rdv9shuwg10f13w762eezb5wfe1p3bfj4b7uh9p1c0.jpg\" title=\"bertrandt_post-it_4183\" alt=\"bertrandt_post-it_4183\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-0b3cfc1 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-eae-slider=\"74387\" data-id=\"0b3cfc1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-386395a elementor-widget elementor-widget-image\" data-id=\"386395a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" src=\"https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/bertrandt_post-it_2968.jpg\" class=\"attachment-full size-full wp-image-42863\" alt=\"\" srcset=\"https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/bertrandt_post-it_2968.jpg 1280w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/bertrandt_post-it_2968-300x200.jpg 300w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/bertrandt_post-it_2968-1024x682.jpg 1024w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/bertrandt_post-it_2968-768x512.jpg 768w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/bertrandt_post-it_2968-500x333.jpg 500w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/bertrandt_post-it_2968-800x533.jpg 800w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/bertrandt_post-it_2968-1200x800.jpg 1200w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/elementor\/thumbs\/bertrandt_post-it_2968-pytm0pzh4k65m0kx7i1xaytd5msufput69melav7hc.jpg 600w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3524195 elementor-widget elementor-widget-image\" data-id=\"3524195\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" src=\"https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/bertrandt_lonely_3568-1.jpg\" class=\"attachment-full size-full wp-image-42853\" alt=\"\" srcset=\"https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/bertrandt_lonely_3568-1.jpg 1280w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/bertrandt_lonely_3568-1-300x200.jpg 300w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/bertrandt_lonely_3568-1-1024x682.jpg 1024w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/bertrandt_lonely_3568-1-768x512.jpg 768w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/bertrandt_lonely_3568-1-500x333.jpg 500w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/bertrandt_lonely_3568-1-800x533.jpg 800w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/bertrandt_lonely_3568-1-1200x800.jpg 1200w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/elementor\/thumbs\/bertrandt_lonely_3568-1-pytm55s1ee8wfq4taf4i2uhq54x8s9h6g8iy6caa3k.jpg 600w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-aefd689 e-flex e-con-boxed e-con e-parent\" data-eae-slider=\"15190\" data-id=\"aefd689\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-01acf63 e-con-full e-flex e-con e-child\" data-eae-slider=\"5794\" data-id=\"01acf63\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cec8d8a elementor-widget elementor-widget-heading\" data-id=\"cec8d8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">B wie bRAND DESIGN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38af479 elementor-widget elementor-widget-text-editor\" data-id=\"38af479\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Auch grafisch hat die Marke Bertrandt einen neuen Anstrich erhalten. Mit Herz und Handwerk, basierend auf der erarbeiteten Identit\u00e4t, entwickelten wir ein Brand Design, das sich abhebt. Dazu geh\u00f6rte die \u00dcberarbeitung und Entwicklung:<\/p><ul><li>einer Bildsprache &amp; Bildwelt (inkl. Shooting)<\/li><li>von Typografie, Iconwelt &amp; Logoverwendung<\/li><li>die Entwicklung eines zusammenfassenden Brand Styleguides<\/li><li>Erarbeitung von Contentans\u00e4tzen\/Storytelling<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-b08859f elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed elementor-invisible e-con e-parent\" data-eae-slider=\"74917\" data-id=\"b08859f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-73bc685 e-con-full e-flex e-con e-child\" data-eae-slider=\"82006\" data-id=\"73bc685\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-007bb5e e-con-full e-flex e-con e-child\" data-eae-slider=\"13792\" data-id=\"007bb5e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-7ba6e6b e-con-full e-flex e-con e-child\" data-eae-slider=\"8453\" data-id=\"7ba6e6b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-9b7778d e-con-full e-flex e-con e-child\" data-eae-slider=\"91508\" data-id=\"9b7778d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-93b20e0 e-flex e-con-boxed e-con e-parent\" data-eae-slider=\"60394\" data-id=\"93b20e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e73ec93 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"e73ec93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"463\" src=\"https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/Bertrandt_Identitaetsbild_Brand_Communication_magazin-1-1024x593.jpg\" class=\"attachment-large size-large wp-image-45945\" alt=\"\" srcset=\"https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/Bertrandt_Identitaetsbild_Brand_Communication_magazin-1-1024x593.jpg 1024w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/Bertrandt_Identitaetsbild_Brand_Communication_magazin-1-300x174.jpg 300w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/Bertrandt_Identitaetsbild_Brand_Communication_magazin-1-768x445.jpg 768w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/Bertrandt_Identitaetsbild_Brand_Communication_magazin-1-500x289.jpg 500w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/Bertrandt_Identitaetsbild_Brand_Communication_magazin-1-800x463.jpg 800w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/Bertrandt_Identitaetsbild_Brand_Communication_magazin-1-691x400.jpg 691w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/Bertrandt_Identitaetsbild_Brand_Communication_magazin-1.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d79bc2 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"7d79bc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"463\" src=\"https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/Bertrandt_Identitaetsbild_Brand_Communication_website-3-1024x593.jpg\" class=\"attachment-large size-large wp-image-46098\" alt=\"\" srcset=\"https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/Bertrandt_Identitaetsbild_Brand_Communication_website-3-1024x593.jpg 1024w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/Bertrandt_Identitaetsbild_Brand_Communication_website-3-300x174.jpg 300w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/Bertrandt_Identitaetsbild_Brand_Communication_website-3-768x445.jpg 768w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/Bertrandt_Identitaetsbild_Brand_Communication_website-3-500x289.jpg 500w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/Bertrandt_Identitaetsbild_Brand_Communication_website-3-800x463.jpg 800w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/Bertrandt_Identitaetsbild_Brand_Communication_website-3-691x400.jpg 691w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/Bertrandt_Identitaetsbild_Brand_Communication_website-3.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ced28db elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"ced28db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"463\" src=\"https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/Bertrandt_Identitaetsbild_Brand_Communication_corporate_wear_poster-1-1024x593.jpg\" class=\"attachment-large size-large wp-image-45986\" alt=\"\" srcset=\"https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/Bertrandt_Identitaetsbild_Brand_Communication_corporate_wear_poster-1-1024x593.jpg 1024w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/Bertrandt_Identitaetsbild_Brand_Communication_corporate_wear_poster-1-300x174.jpg 300w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/Bertrandt_Identitaetsbild_Brand_Communication_corporate_wear_poster-1-768x445.jpg 768w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/Bertrandt_Identitaetsbild_Brand_Communication_corporate_wear_poster-1-500x289.jpg 500w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/Bertrandt_Identitaetsbild_Brand_Communication_corporate_wear_poster-1-800x463.jpg 800w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/Bertrandt_Identitaetsbild_Brand_Communication_corporate_wear_poster-1-691x400.jpg 691w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/Bertrandt_Identitaetsbild_Brand_Communication_corporate_wear_poster-1.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbe330a elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"cbe330a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"463\" src=\"https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/Bertrandt_Identitaetsbild_Brand_Communication_Plakat-1024x593.jpg\" class=\"attachment-large size-large wp-image-46103\" alt=\"\" srcset=\"https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/Bertrandt_Identitaetsbild_Brand_Communication_Plakat-1024x593.jpg 1024w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/Bertrandt_Identitaetsbild_Brand_Communication_Plakat-300x174.jpg 300w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/Bertrandt_Identitaetsbild_Brand_Communication_Plakat-768x445.jpg 768w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/Bertrandt_Identitaetsbild_Brand_Communication_Plakat-500x289.jpg 500w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/Bertrandt_Identitaetsbild_Brand_Communication_Plakat-800x463.jpg 800w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/Bertrandt_Identitaetsbild_Brand_Communication_Plakat-691x400.jpg 691w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/Bertrandt_Identitaetsbild_Brand_Communication_Plakat.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e623411 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"e623411\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"494\" src=\"https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/Bertrandt_Identitaetsbild_Brand_Communication_messestand-1024x632.jpg\" class=\"attachment-large size-large wp-image-45958\" alt=\"\" srcset=\"https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/Bertrandt_Identitaetsbild_Brand_Communication_messestand-1024x632.jpg 1024w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/Bertrandt_Identitaetsbild_Brand_Communication_messestand-300x185.jpg 300w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/Bertrandt_Identitaetsbild_Brand_Communication_messestand-768x474.jpg 768w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/Bertrandt_Identitaetsbild_Brand_Communication_messestand-500x309.jpg 500w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/Bertrandt_Identitaetsbild_Brand_Communication_messestand-800x494.jpg 800w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/Bertrandt_Identitaetsbild_Brand_Communication_messestand-648x400.jpg 648w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/Bertrandt_Identitaetsbild_Brand_Communication_messestand.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0aa60c9 elementor-widget__width-initial elementor-widget elementor-widget-spacer\" data-id=\"0aa60c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-25b72b9 e-flex e-con-boxed e-con e-parent\" data-eae-slider=\"44642\" data-id=\"25b72b9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-af7d7b8 e-con-full e-flex e-con e-child\" data-eae-slider=\"74610\" data-id=\"af7d7b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-16ed6e2 e-con-full e-flex e-con e-child\" data-eae-slider=\"66661\" data-id=\"16ed6e2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e468e05 elementor-widget elementor-widget-heading\" data-id=\"e468e05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">C wie (DIGITAL) COMMUNICATION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8db781c elementor-widget elementor-widget-text-editor\" data-id=\"8db781c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wer heute relevant sein will, muss am Puls der Zeit bleiben. Und damit digital. Deshalb beraten wir bereits heute unsere Kunden zu digitalen Konzepten von morgen. F\u00fcr Bertrandt konnten wir so Rahmen des Rebrandings deren gesammte Website \u00fcberarbeiten. Zu unseren Aufgaben als follow red geh\u00f6rte<\/p><ul><li>die Entwicklung einer smarten Website-Struktur<\/li><li>die Beratung bei der Auswahl neuer Design-Module<\/li><li>\u00dcberarbeitung und Neuerstellung der Startseiten f\u00fcr Corporate und Employer Brand<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b59ef9 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"4b59ef9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1180\" height=\"741\" src=\"https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/Bertrandt_Identitaetsbild_Brand_Communication_SoMe-3.jpg\" class=\"attachment-full size-full wp-image-46242\" alt=\"\" srcset=\"https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/Bertrandt_Identitaetsbild_Brand_Communication_SoMe-3.jpg 1180w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/Bertrandt_Identitaetsbild_Brand_Communication_SoMe-3-300x188.jpg 300w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/Bertrandt_Identitaetsbild_Brand_Communication_SoMe-3-1024x643.jpg 1024w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/Bertrandt_Identitaetsbild_Brand_Communication_SoMe-3-768x482.jpg 768w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/Bertrandt_Identitaetsbild_Brand_Communication_SoMe-3-500x314.jpg 500w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/Bertrandt_Identitaetsbild_Brand_Communication_SoMe-3-800x502.jpg 800w, https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/Bertrandt_Identitaetsbild_Brand_Communication_SoMe-3-637x400.jpg 637w\" sizes=\"(max-width: 1180px) 100vw, 1180px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-a6717e8 e-flex e-con-boxed e-con e-parent\" data-eae-slider=\"91635\" data-id=\"a6717e8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/corporate_leistungen_final_bertrandt.mp4&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div>\t\t<div class=\"elementor-element elementor-element-d052d06 elementor-align-left elementor-mobile-align-left elementor-invisible elementor-widget elementor-widget-button\" data-id=\"d052d06\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.bertrandt.com\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">bertrandt.com<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-e4948a7 e-flex e-con-boxed e-con e-parent\" data-eae-slider=\"61949\" data-id=\"e4948a7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:8.5,&quot;sizes&quot;:[]},&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-072bb72 elementor-widget elementor-widget-image\" data-id=\"072bb72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/followred.com\/wp-content\/uploads\/elementor\/thumbs\/Bertrandt_Website_Startseite1-rdv9sgx42z3606efzzd8c8txmbmg061xnu62whfjqo.jpg\" title=\"Bertrandt_Website_Startseite1\" alt=\"Bertrandt_Website_Startseite1\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a90061 elementor-widget elementor-widget-image\" data-id=\"8a90061\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/followred.com\/wp-content\/uploads\/elementor\/thumbs\/Bertrandt_Website_Startseite2-rdv9sgx42z3606efzzd8c8txmbmg061xnu62whfjqo.jpg\" title=\"Bertrandt_Website_Startseite2\" alt=\"Bertrandt_Website_Startseite2\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41e6fdb elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"41e6fdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/followred.com\/wp-content\/uploads\/elementor\/thumbs\/Bertrandt_Website_Karriere-rdv9sgx42z3606efzzd8c8txmbmg061xnu62whfkea.jpg\" title=\"Bertrandt_Website_Karriere\" alt=\"Bertrandt_Website_Karriere\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-aace04b e-flex e-con-boxed e-con e-parent\" data-eae-slider=\"96978\" data-id=\"aace04b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-844f552 e-con-full e-flex e-con e-child\" data-eae-slider=\"2649\" data-id=\"844f552\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb5c096 elementor-widget elementor-widget-heading\" data-id=\"fb5c096\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Video-\/ContenProduktion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba0c07f elementor-widget elementor-widget-text-editor\" data-id=\"ba0c07f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In Zusammenarbeit mit dem umsetzungsstarken Team von sevencity und in Zusammenarbeit mit Bernd Kammerer entstanden unterschiedlichste Content-Formate f\u00fcr Corporate und Employer Brand.<\/p><p><strong>Die harten Fakten: 15<\/strong> Protagonisten, <strong>3<\/strong> Drehtage, <strong>4<\/strong> Kameras, <strong>8<\/strong> Produktionsbeteiligte, <strong>41:30<\/strong>\u00a0Stunden Videomaterial, <strong>3:30<\/strong> Stunden Statement Selection, \u00dcbersetzungen in <strong>4<\/strong>\u00a0Sprachen (EN\/FR\/ES\/RU), <strong>20<\/strong> Tage Postproduktion, <strong>1x<\/strong> Imagefilm, <strong>1x<\/strong>\u00a0Employer-Branding-Film, <strong>1x<\/strong> Teaser\/Trailer Imagefilm (intern), <strong>1x<\/strong> Making-of, insgesamt <strong>20<\/strong> produzierte Abformate (DE\/FR\/EN\/RU)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe8da0c elementor-widget elementor-widget-button\" data-id=\"fe8da0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/www.sevencity.de\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">sevencity<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-02c8f0d e-con-full e-flex e-con e-child\" data-eae-slider=\"32390\" data-id=\"02c8f0d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/bertrandt_imagefilm_teaser_website_follow_red-1.mp4&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div>\t\t<div class=\"elementor-element elementor-element-f50288c elementor-widget elementor-widget-image\" data-id=\"f50288c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/followred.com\/wp-content\/uploads\/2022\/10\/MacBook-freisteller-clean_black-1024x682.png\" class=\"attachment-large size-large wp-image-40860\" alt=\"\" srcset=\"https:\/\/followred.com\/wp-content\/uploads\/2022\/10\/MacBook-freisteller-clean_black-1024x682.png 1024w, https:\/\/followred.com\/wp-content\/uploads\/2022\/10\/MacBook-freisteller-clean_black-300x200.png 300w, https:\/\/followred.com\/wp-content\/uploads\/2022\/10\/MacBook-freisteller-clean_black-768x512.png 768w, https:\/\/followred.com\/wp-content\/uploads\/2022\/10\/MacBook-freisteller-clean_black-500x333.png 500w, https:\/\/followred.com\/wp-content\/uploads\/2022\/10\/MacBook-freisteller-clean_black-800x533.png 800w, https:\/\/followred.com\/wp-content\/uploads\/2022\/10\/MacBook-freisteller-clean_black.png 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-6ce9e47 e-flex e-con-boxed e-con e-parent\" data-eae-slider=\"19912\" data-id=\"6ce9e47\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-711c0a6 elementor-widget elementor-widget-text-editor\" data-id=\"711c0a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Unser Erfolg:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0db0c9 elementor-widget elementor-widget-heading\" data-id=\"b0db0c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4.311 neue Follower bei LinkedIn in den ersten 4 Wochen, mit 163.987 Impressionen Social Media und 75.587 Videoaufrufe.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46d5cff elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"46d5cff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"534\" src=\"https:\/\/followred.com\/wp-content\/uploads\/2023\/06\/followred_bertrandt_employe2.jpg\" class=\"attachment-full size-full wp-image-46012\" alt=\"\" srcset=\"https:\/\/followred.com\/wp-content\/uploads\/2023\/06\/followred_bertrandt_employe2.jpg 950w, https:\/\/followred.com\/wp-content\/uploads\/2023\/06\/followred_bertrandt_employe2-300x169.jpg 300w, https:\/\/followred.com\/wp-content\/uploads\/2023\/06\/followred_bertrandt_employe2-768x432.jpg 768w, https:\/\/followred.com\/wp-content\/uploads\/2023\/06\/followred_bertrandt_employe2-500x281.jpg 500w, https:\/\/followred.com\/wp-content\/uploads\/2023\/06\/followred_bertrandt_employe2-800x450.jpg 800w, https:\/\/followred.com\/wp-content\/uploads\/2023\/06\/followred_bertrandt_employe2-712x400.jpg 712w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e81710 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"2e81710\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"534\" src=\"https:\/\/followred.com\/wp-content\/uploads\/2023\/06\/followred_bertrandt_modellbau.jpg\" class=\"attachment-full size-full wp-image-46024\" alt=\"\" srcset=\"https:\/\/followred.com\/wp-content\/uploads\/2023\/06\/followred_bertrandt_modellbau.jpg 950w, https:\/\/followred.com\/wp-content\/uploads\/2023\/06\/followred_bertrandt_modellbau-300x169.jpg 300w, https:\/\/followred.com\/wp-content\/uploads\/2023\/06\/followred_bertrandt_modellbau-768x432.jpg 768w, https:\/\/followred.com\/wp-content\/uploads\/2023\/06\/followred_bertrandt_modellbau-500x281.jpg 500w, https:\/\/followred.com\/wp-content\/uploads\/2023\/06\/followred_bertrandt_modellbau-800x450.jpg 800w, https:\/\/followred.com\/wp-content\/uploads\/2023\/06\/followred_bertrandt_modellbau-712x400.jpg 712w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1848edf elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"1848edf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"534\" src=\"https:\/\/followred.com\/wp-content\/uploads\/2023\/06\/followred_bertrandt_teamwork.jpg\" class=\"attachment-full size-full wp-image-46028\" alt=\"\" srcset=\"https:\/\/followred.com\/wp-content\/uploads\/2023\/06\/followred_bertrandt_teamwork.jpg 950w, https:\/\/followred.com\/wp-content\/uploads\/2023\/06\/followred_bertrandt_teamwork-300x169.jpg 300w, https:\/\/followred.com\/wp-content\/uploads\/2023\/06\/followred_bertrandt_teamwork-768x432.jpg 768w, https:\/\/followred.com\/wp-content\/uploads\/2023\/06\/followred_bertrandt_teamwork-500x281.jpg 500w, https:\/\/followred.com\/wp-content\/uploads\/2023\/06\/followred_bertrandt_teamwork-800x450.jpg 800w, https:\/\/followred.com\/wp-content\/uploads\/2023\/06\/followred_bertrandt_teamwork-712x400.jpg 712w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f3fd0d elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"3f3fd0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"534\" src=\"https:\/\/followred.com\/wp-content\/uploads\/2023\/06\/followred_bertrandt_meeting.jpg\" class=\"attachment-full size-full wp-image-46022\" alt=\"\" srcset=\"https:\/\/followred.com\/wp-content\/uploads\/2023\/06\/followred_bertrandt_meeting.jpg 950w, https:\/\/followred.com\/wp-content\/uploads\/2023\/06\/followred_bertrandt_meeting-300x169.jpg 300w, https:\/\/followred.com\/wp-content\/uploads\/2023\/06\/followred_bertrandt_meeting-768x432.jpg 768w, https:\/\/followred.com\/wp-content\/uploads\/2023\/06\/followred_bertrandt_meeting-500x281.jpg 500w, https:\/\/followred.com\/wp-content\/uploads\/2023\/06\/followred_bertrandt_meeting-800x450.jpg 800w, https:\/\/followred.com\/wp-content\/uploads\/2023\/06\/followred_bertrandt_meeting-712x400.jpg 712w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58a4f9a elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"58a4f9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"534\" src=\"https:\/\/followred.com\/wp-content\/uploads\/2023\/06\/followred_bertrandt_hilabor.jpg\" class=\"attachment-full size-full wp-image-46018\" alt=\"\" srcset=\"https:\/\/followred.com\/wp-content\/uploads\/2023\/06\/followred_bertrandt_hilabor.jpg 950w, https:\/\/followred.com\/wp-content\/uploads\/2023\/06\/followred_bertrandt_hilabor-300x169.jpg 300w, https:\/\/followred.com\/wp-content\/uploads\/2023\/06\/followred_bertrandt_hilabor-768x432.jpg 768w, https:\/\/followred.com\/wp-content\/uploads\/2023\/06\/followred_bertrandt_hilabor-500x281.jpg 500w, https:\/\/followred.com\/wp-content\/uploads\/2023\/06\/followred_bertrandt_hilabor-800x450.jpg 800w, https:\/\/followred.com\/wp-content\/uploads\/2023\/06\/followred_bertrandt_hilabor-712x400.jpg 712w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd52730 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"dd52730\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"534\" src=\"https:\/\/followred.com\/wp-content\/uploads\/2023\/06\/followred_bertrandt_hexapode.jpg\" class=\"attachment-full size-full wp-image-46016\" alt=\"\" srcset=\"https:\/\/followred.com\/wp-content\/uploads\/2023\/06\/followred_bertrandt_hexapode.jpg 950w, https:\/\/followred.com\/wp-content\/uploads\/2023\/06\/followred_bertrandt_hexapode-300x169.jpg 300w, https:\/\/followred.com\/wp-content\/uploads\/2023\/06\/followred_bertrandt_hexapode-768x432.jpg 768w, https:\/\/followred.com\/wp-content\/uploads\/2023\/06\/followred_bertrandt_hexapode-500x281.jpg 500w, https:\/\/followred.com\/wp-content\/uploads\/2023\/06\/followred_bertrandt_hexapode-800x450.jpg 800w, https:\/\/followred.com\/wp-content\/uploads\/2023\/06\/followred_bertrandt_hexapode-712x400.jpg 712w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bb3e9e elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"6bb3e9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"534\" src=\"https:\/\/followred.com\/wp-content\/uploads\/2023\/06\/followred_bertrandt_team.jpg\" class=\"attachment-full size-full wp-image-46026\" alt=\"\" srcset=\"https:\/\/followred.com\/wp-content\/uploads\/2023\/06\/followred_bertrandt_team.jpg 950w, https:\/\/followred.com\/wp-content\/uploads\/2023\/06\/followred_bertrandt_team-300x169.jpg 300w, https:\/\/followred.com\/wp-content\/uploads\/2023\/06\/followred_bertrandt_team-768x432.jpg 768w, https:\/\/followred.com\/wp-content\/uploads\/2023\/06\/followred_bertrandt_team-500x281.jpg 500w, https:\/\/followred.com\/wp-content\/uploads\/2023\/06\/followred_bertrandt_team-800x450.jpg 800w, https:\/\/followred.com\/wp-content\/uploads\/2023\/06\/followred_bertrandt_team-712x400.jpg 712w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f3ab05 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"7f3ab05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"534\" src=\"https:\/\/followred.com\/wp-content\/uploads\/2023\/06\/followred_bertrandt_employee.jpg\" class=\"attachment-full size-full wp-image-46014\" alt=\"\" srcset=\"https:\/\/followred.com\/wp-content\/uploads\/2023\/06\/followred_bertrandt_employee.jpg 950w, https:\/\/followred.com\/wp-content\/uploads\/2023\/06\/followred_bertrandt_employee-300x169.jpg 300w, https:\/\/followred.com\/wp-content\/uploads\/2023\/06\/followred_bertrandt_employee-768x432.jpg 768w, https:\/\/followred.com\/wp-content\/uploads\/2023\/06\/followred_bertrandt_employee-500x281.jpg 500w, https:\/\/followred.com\/wp-content\/uploads\/2023\/06\/followred_bertrandt_employee-800x450.jpg 800w, https:\/\/followred.com\/wp-content\/uploads\/2023\/06\/followred_bertrandt_employee-712x400.jpg 712w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-575fbd2 e-flex e-con-boxed e-con e-parent\" data-eae-slider=\"81832\" data-id=\"575fbd2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ed2e61 elementor-widget elementor-widget-counter\" data-id=\"0ed2e61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">neue Follower  in 8 monaten<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"3500\" data-to-value=\"21524\" data-from-value=\"0\" data-delimiter=\".\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-683a187 e-flex e-con-boxed e-con e-parent\" data-eae-slider=\"25616\" data-id=\"683a187\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a56aa3 elementor-widget elementor-widget-heading\" data-id=\"2a56aa3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wir sind Bertrandt<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c16776 elementor-widget elementor-widget-video\" data-id=\"2c16776\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/XXilmDdP5t4?t=1&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;start&quot;:0,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/followred.com\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/bertrandt_film_preloader2.jpg&quot;,&quot;id&quot;:46432,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;video_type&quot;:&quot;youtube&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><script>\n(function() {\n    let d = null;\n\n    \/\/ if we are in a loop, we need to select the correct video element, since Widget ID occurs multiple times on page\n    const elemsInLoop = document.querySelectorAll(':is(div[data-elementor-type=\"loop-item\"],div[data-elementor-type=\"jet-listing-items\"],div[data-widget_type^=\"premium-addon-tabs.\"]) div.elementor-element-2c16776');\n    if (elemsInLoop.length === 1) {\n        d = elemsInLoop[0];\n    } else if (elemsInLoop.length > 1) {\n        if (typeof document.currentScript === 'undefined' || document.currentScript == null) {\n            return;\n        }\n        const tmpVideoWidget = document.currentScript.closest('[data-widget_type=\"brlbs_video.default\"]');\n        if (tmpVideoWidget) {\n            d = tmpVideoWidget;\n        }\n    }\n\n    if (d == null) {\n        d = document.querySelector('div.elementor-element-2c16776');\n    }\n\n    if (d == null) {\n        return;\n    }\n    d.dataset.widget_type = d.dataset.widget_type.replace('brlbs_', '');\n    d.dataset.brlbsUnblocked = 'true';\n\n    const interval = setInterval(() => {\n        if (typeof elementorFrontend !== 'undefined' && typeof elementorFrontend.hooks !== 'undefined') {\n            clearInterval(interval);\n            elementorFrontend.hooks.doAction('frontend\/element_ready\/video.default', jQuery(d), jQuery)\n        }\n    }, 30)\n})();\n<\/script><\/div>\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/followred.com\/wp-content\/uploads\/2022\/12\/bertrandt_film_preloader2.jpg);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Video abspielen\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-0c3204f e-flex e-con-boxed e-con e-parent\" data-eae-slider=\"27333\" data-id=\"0c3204f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d409eca elementor-widget elementor-widget-heading\" data-id=\"d409eca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Projekte<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-4484095 e-flex e-con-boxed e-con e-parent\" data-eae-slider=\"88405\" data-id=\"4484095\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4dffe63 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4dffe63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/projekte\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-equals\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Alle Projekte<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-dd0cdb6 e-flex e-con-boxed e-con e-parent\" data-eae-slider=\"39185\" data-id=\"dd0cdb6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-1337d00 e-con-full e-flex e-con e-child\" data-eae-slider=\"35710\" data-id=\"1337d00\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e4a7c6 elementor-widget elementor-widget-spacer\" data-id=\"2e4a7c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":46554,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_vp_format_video_url":"","_vp_image_focal_point":{"x":0.32,"y":0.28}},"categories":[97,98,99,103,100,101],"kategorie":[],"portfolio_category":[],"portfolio_tag":[],"class_list":["post-42624","cases","type-cases","status-publish","has-post-thumbnail","hentry","category-brand_communication-2","category-brand_design","category-brand_identity","category-communication","category-digital_communication","category-employer_brand"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Rebranding Bertrandt | follow red<\/title>\n<meta name=\"description\" content=\"Bei Bertrandt durften 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