{"id":49368,"date":"2025-12-15T13:31:54","date_gmt":"2025-12-15T12:31:54","guid":{"rendered":"https:\/\/followred.com\/use-of-ai\/"},"modified":"2025-12-15T13:31:57","modified_gmt":"2025-12-15T12:31:57","slug":"use-of-ai","status":"publish","type":"page","link":"https:\/\/followred.com\/en\/use-of-ai\/","title":{"rendered":"Use of AI"},"content":{"rendered":"\t\t
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Use of AI at follow red<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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As an agency for communication, branding and experience, we are always looking for new, intelligent ways to efficiently implement creative ideas. Artificial intelligence (AI) opens up new possibilities \u2013 not as a replacement for human creativity, but as a support that helps accelerate processes, open up new ways of thinking and achieve better results.<\/p>\n

However, we see AI as a tool, not a magic machine. That’s why we have established rules to ensure the responsible use of AI, which we update regularly. These rules define what we do or don\u2019t want to use AI for. At the same time, they ensure transparency for our clients, partners and other stakeholders.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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What we use AI for<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Unless expressly requested by the client, we use AI in various phases of projects, for example<\/p>\n

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  • for brainstorming and conceptualization,<\/li>\n
  • for research and market observation,<\/li>\n
  • for text suggestions, text variants or translations,<\/li>\n
  • for image ideas and visualizations (e.g. in mood boards or for campaign styles),<\/li>\n
  • for structuring complex content (e.g. from briefings or interviews), and<\/li>\n
  • for optimizing internal processes and workflows.<\/li>\n<\/ul>\n

    Important: <\/strong>No results leave our offices without being checked and, if necessary, revised or supplemented by our experts.<\/p>\n

    Depending on the task at hand, we currently use the following AI tools:<\/p>\n

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    • ChatGPT<\/li>\n
    • Perplexity<\/li>\n
    • DeepL<\/li>\n
    • Miro<\/li>\n
    • Canva<\/li>\n
    • Midjourney<\/li>\n
    • Adobe Creative Cloud<\/li>\n
    • Freepik<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      What we don\u2019t use AI for<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      We do not use AI to automatically publish content without first reviewing it editorially and factually.<\/p>\n

      We do not use AI to manipulate users or opinions or to deliberately mislead them.<\/p>\n

      We do not use AI to create deepfakes, copy content or designs from others, or distort representations for marketing purposes.<\/p>\n

      We do not enter sensitive or personal information into open AI systems.<\/p>\n

      And we do not use AI where creative or strategic decisions should be made by humans alone \u2013 in other words, wherever attitude, responsibility and experience count.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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      Data protection comes first<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      We pay very close attention to what information we share with AI systems. As a matter of principle, we do not enter any personal or confidential data relating to our clients or partners into external AI tools. We only use applications that have passed extensive security checks and whose data protection standards are compatible with legal requirements such as the GDPR. We have also implemented additional security measures to protect the data used in AI applications against unauthorized access and misuse.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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      We are still learning \u2013 and will continue to do so<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      AI is developing rapidly. To ensure that we can use it responsibly, we regularly train our teams \u2013 not only in technical matters, but also with regard to legal, ethical and creative issues. Everyone who works with AI at our company knows that it’s not just about skill, but also about understanding. That’s why we encourage a critical approach to AI \u2013 and welcome discussion about it.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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      What this means for our clients<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      We work transparently and communicate openly with our clients about whether and how we use AI technologies in our client projects. We therefore set out information about the use of AI tools clearly and comprehensively in our agreements and contracts and have also included it on our website and in our Terms and Conditions. On request, we can work completely without AI support \u2013 this is not a contradiction for us.<\/p>\n

      We check all content before passing it on, regardless of whether it was created with or without AI. If content was created with the support of AI, we clarify whether and how rights of use can be transferred.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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      Our principle: People before machines<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      AI can be fast, versatile and helpful. But at the end of the day, it is always people who make the decisions \u2013 about content, context, tone and relevance. Our experts remain responsible for what we think, recommend, design and publish.<\/p>\n

      We learn something new every day \u2013 and remain curious. Curious about your questions, too.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

      Use of AI at follow red As an agency for communication, branding and experience, we are always looking for new, intelligent ways to efficiently implement creative ideas. Artificial intelligence (AI) opens up new possibilities \u2013 not as a replacement for human creativity, but as a support that helps accelerate processes, open up new ways of […]<\/p>\n","protected":false},"author":34,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"inline_featured_image":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"class_list":["post-49368","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nUse of AI | follow red<\/title>\n<meta name=\"description\" content=\"We see AI as a tool, not a magic machine. 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