{"id":51020,"date":"2026-06-05T15:52:07","date_gmt":"2026-06-05T13:52:07","guid":{"rendered":"https:\/\/dev.followred.geopard-digital.com\/ai-usage\/"},"modified":"2026-09-24T11:39:19","modified_gmt":"2026-09-24T09:39:19","slug":"ai-usage","status":"publish","type":"page","link":"https:\/\/followred.com\/en\/ai-usage\/","title":{"rendered":"Use of AI"},"content":{"rendered":"\n
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USING AI AT FOLLOW RED<\/strong>As an agency specializing in communication, branding, and experience, we\u2019re always on the lookout for new, smart ways to efficiently bring creative ideas to life. Artificial intelligence (AI) opens up new possibilities\u2014not as a replacement for human creativity, but as a tool that helps accelerate processes, open up new ways of thinking, and achieve better results. <\/p>\n\n

For us, however, AI is a tool, not a miracle machine. That is why we have established guidelines to ensure the responsible use of AI, and we update them regularly. These guidelines define what we intend to use AI for\u2014and what we do not. At the same time, they ensure transparency toward our customers, partners, and other stakeholders. <\/p>\n\n

HOW WE USE AI<\/strong>Unless the client specifically requests otherwise, we use AI in various phases of projects, for example<\/p>\n\n

for brainstorming and conceptualization,for research and market analysis,for copy suggestions, copy variations, or translations,for image ideas and visualizations (for example, in mood boards or for campaign styles),for structuring complex content (for example, from briefings or interviews), andfor optimizing internal processes and workflows.Important: No deliverable leaves our office without being reviewed and, if necessary, revised or supplemented by our experts.<\/p>\n\n

Depending on the task at hand, we currently use the following AI tools:<\/p>\n\n

ChatGPTPerplexityDeepLMiroCanvaMidjourneyAdobe Creative CloudFreepik<\/p>\n\n

WHAT WE DON’T USE AI FOR<\/strong>We do not<\/strong>use AI to automatically publish content without first reviewing it editorially and factually.<\/p>\n\n

We do not use AI to manipulate users or opinions or to deliberately mislead them.<\/p>\n\n

We do not use AI to create deepfakes, copy content or designs from others, or distort representations for marketing purposes.<\/p>\n\n

We do not enter any sensitive or personal information into open AI systems.<\/p>\n\n

And we don’t use AI in situations where creative or strategic decisions should be made solely by people\u2014that is, in all areas where judgment, responsibility, and experience matter.<\/p>\n\n

DATA PRIVACY IS A TOP PRIORITY<\/strong>We take great care in determining what information we share with AI systems. As a general rule, we do not enter any personal or confidential data belonging to our customers or partners into external AI tools. We only use applications that have passed comprehensive security audits and whose data protection standards comply with legal requirements, such as the GDPR. In addition, we have implemented additional security measures to ensure that the data used in AI applications is protected against unauthorized access and misuse. <\/p>\n\n

WE LEARN TOGETHER\u2014AND CONTINUE LEARNING<\/strong>AI is evolving rapidly. To ensure we can use it responsibly, we regularly train our teams\u2014not only on technical aspects, but also on legal, ethical, and creative issues. Everyone who works with AI at our company knows that it\u2019s not just about skill\u2014it\u2019s also about context. That\u2019s why we encourage a critical approach to AI\u2014and open dialogue about it. <\/p>\n\n

WHAT THIS MEANS FOR OUR CLIENTS<\/strong>We operate transparently and communicate openly with our clients about whether and how we use AI technologies in our client projects. We therefore clearly and comprehensively document information about the use of AI tools in our agreements and contracts and have also included this information on our website and in our Terms and Conditions. Upon request, we can work entirely without AI support\u2014and we see no contradiction in that either. <\/p>\n\n

We review all content before sharing it\u2014regardless of whether it was created with or without AI. If content was created with the help of AI, we determine whether and how usage rights can be transferred. <\/p>\n\n

OUR PRINCIPLE: PEOPLE BEFORE MACHINES<\/strong>AI can be fast, versatile, and helpful. But at the end of the day, it\u2019s always people who make the final decisions\u2014about content, context, tone, and relevance. Our experts remain responsible for what we think, recommend, design, and publish. <\/p>\n\n

We learn something new every day\u2014and we remain curious. We\u2019re also curious about your questions. <\/p>\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

USING AI AT FOLLOW REDAs an agency specializing in communication, branding, and experience, we\u2019re always on the lookout for new, smart ways to efficiently bring creative ideas to life. Artificial intelligence (AI) opens up new possibilities\u2014not as a replacement for human creativity, but as a tool that helps accelerate processes, open up new ways of […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-51020","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/followred.com\/en\/wp-json\/wp\/v2\/pages\/51020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/followred.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/followred.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/followred.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/followred.com\/en\/wp-json\/wp\/v2\/comments?post=51020"}],"version-history":[{"count":3,"href":"https:\/\/followred.com\/en\/wp-json\/wp\/v2\/pages\/51020\/revisions"}],"predecessor-version":[{"id":247441,"href":"https:\/\/followred.com\/en\/wp-json\/wp\/v2\/pages\/51020\/revisions\/247441"}],"wp:attachment":[{"href":"https:\/\/followred.com\/en\/wp-json\/wp\/v2\/media?parent=51020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}