{"id":50875,"date":"2023-05-03T15:15:25","date_gmt":"2023-05-03T13:15:25","guid":{"rendered":"https:\/\/dev.followred.geopard-digital.com\/german-brand-award-follow-red-nominated-for-brand-identity-with-bertrandt\/"},"modified":"2023-05-03T15:15:25","modified_gmt":"2023-05-03T13:15:25","slug":"german-brand-award-follow-red-nominated-for-brand-identity-with-bertrandt","status":"publish","type":"post","link":"https:\/\/followred.com\/en\/german-brand-award-follow-red-nominated-for-brand-identity-with-bertrandt\/","title":{"rendered":"German Brand Award: follow red nominated for brand identity with Bertrandt"},"content":{"rendered":"

Stuttgart, 04.05.2023 \u2013 Forming a unique identity for a brand \u2013 this is what follow red, the Stuttgart-based brand communication agency, has been particularly successful in creating with the new identity image of the Bertrandt company. For the rebranding of the engineering service provider from Ehningen, follow red and the company have therefore been nominated for the German Brand Award of the German Brand Institute in the categories “Excellent Brands \u2013 Industry, Machines & Engineering” and “Excellent Brands \u2013 Corporate Brand of the Year”. The award ceremony will take place on June 15. <\/b><\/p>\n

A clear focus on the sense of unity and the unique technological achievements of the company: With a newly developed brand identity and its communicative implementation, the brand communication agency follow red from Stuttgart has breathed new self-confidence and charisma into the engineering service provider Bertrandt from Ehningen. The German Brand Institute has nominated the company for the German Brand Award in the categories “Excellent Brands \u2013 Industry, Machines & Engineering” and “Excellent Brands \u2013 Corporate Brand of the Year”. <\/p>\n

The new brand identity was preceded by a rebranding process of around one year. In numerous workshops together with the Executive Board, heterogeneous stakeholder groups, the top management and the marketing team, follow red has intensively examined Bertrandt’s self-image and also analysed the market, competition, target groups and trends. From this, the brand experts developed an identity image and a corporate and employer brand story. The newly defined brand promise is: “Through our development services, we are accelerating technological progress and making a relevant contribution to a sustainable future.”<\/p>\n

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\n The aim of the communication campaign is to convey Bertrandt’s sense of unity from within the company to the outside world. We have translated this idea into the formulated messages, the warm and modern imagery and the positioning of people who make the company and its services unique.<\/p>\n

Sam Heintz, Head of Creation at follow red<\/p>\n

In line with its holistic service portfolio, the brand communication agency stringently transferred the brand identities into design, communication and the digital space. To this end, Bertrandt’s entire brand communication has been revised, expanded and new channels have been added. All media for internal and external as well as digital and analogue use have been adapted accordingly. In addition, follow red captured the “Bertrandt Way” in an extensive content production with employees in focus. The highlight was the new image film that was created for the brand relaunch. <\/p>\n

“We are particularly pleased with these nominations, because they show that we have achieved one of our goals: to convey the enthusiasm for Bertrandt to the outside world and to make us more visible as a B2B company,” says Matthias Bienert, Head of Corporate Marketing and Corporate Communications at Bertrandt. On 15 June, the winners of the German Brand Award will be announced at a festive event.<\/p>\n

The German Brand Award is one of the most important brand awards in Germany and is presented by the German Brand Institute. The institute was founded by the German Design Council and GMK Markenberatung to strengthen brand management as a decisive success factor for companies in the national and international competitive environment.<\/p>\n

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We are bertrandt<\/h3>\n