{"id":50877,"date":"2022-04-20T08:30:53","date_gmt":"2022-04-20T06:30:53","guid":{"rendered":"https:\/\/dev.followred.geopard-digital.com\/baden-wine-new-brand-design-from-follow-red-for-germanys-garden\/"},"modified":"2022-04-20T08:30:53","modified_gmt":"2022-04-20T06:30:53","slug":"baden-wine-new-brand-design-from-follow-red-for-germanys-garden","status":"publish","type":"post","link":"https:\/\/followred.com\/en\/baden-wine-new-brand-design-from-follow-red-for-germanys-garden\/","title":{"rendered":"Baden wine: New brand design from follow red for Germany’s garden"},"content":{"rendered":"

Stuttgart, 20.04.2022<\/strong>. The time has finally come: The new brand campaign of Badische Wein GmbH has been on display since 7 April. It was created in cooperation with the communication experts at follow red. Friendly, emotional and in keeping with the green diversity in the region: The new umbrella brand identity including the claim is the start of a new era of the advertising association for wines from the Baden region.<\/strong><\/p>\n

With the new claim “Baden \u2013 Wine from the Garden of Germany” and a new imagery, Baden wine is getting a new face. With the rebranding, the advertising association ties in with the repositioning of the Baden region as the “Garden of Germany”, which the moodley agency already strategically developed in 2021. Baden wine is the first regional player to join the new identity. Follow red was responsible for the campaign to position the new brand. A large-scale campaign shoot was followed by the redesign of the digital presence and the implementation of all communication and media measures \u2013 digital and analogue up to the trade fair appearance. The communication offensive brings the new identity of Baden wines to the broad target group of the advertising association and convinces them of Baden as a region with a diverse landscape, high-quality and award-winning products. <\/p>\n

\u201e<\/h2>\n

The rebranding of Baden wine was a good opportunity to demonstrate our expertise in the field of brand communication. The result shows a Baden wine that radiates with new freshness and is in harmony with its nature, the garden of Germany – natural and emotional. This creates an authentic brand experience.<\/p>\n

Sam Heintz, Head of Creation <\/p>\n

The new campaign has been shown in selected print and online media since 7 April. From 15 April, a large-scale out-of-home poster will adorn the whole of Baden-W\u00fcrttemberg.<\/p>\n

Rebranding with potential<\/strong><\/p>\n

The image of the garden stands for the diverse, varied and well-tempered nature and the friendly serenity that is so typical of Baden. This association offers great potential for further elaboration of the new identity and for expanding communication activities. To this end, Follow red is working on the entire creation of advertising material for 2022 and has already been entrusted with press work for Baden wine since January 2021. A collaboration that brings enjoyment, serenity and naturalness into people’s minds and glasses.<\/p>\n

About Badischer Wein GmbH<\/strong><\/p>\n

Badischer Wein has been advertising its products since 1932 \u2013 at that time as the Landeswerbestelle des Badischer Weinbaues eGmbH in Karlsruhe, and since 2009 as Badischer Wein GmbH. The aim of the advertising association has always been to strengthen the umbrella brand, which stands for quality, uniqueness, diversity, joie de vivre and enjoyment, and to increase the level of awareness of Baden wines. Currently, 154 winegrowers’ cooperatives, wineries and wineries belong to the GmbH and benefit from its marketing measures.<\/p>\n

More at: www.badischerwein.de<\/p>\n

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Photo: Klaus Mellenthin, Berlin \u2013 follow red, Stuttgart<\/h2>\n","protected":false},"excerpt":{"rendered":"

The time has finally come: The new brand campaign of Badische Wein GmbH has been on display since 7 April. It was created in cooperation with the communication experts at follow red. Friendly, emotional and in keeping with the green diversity in the region.<\/p>\n","protected":false},"author":1,"featured_media":50878,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[],"class_list":["post-50877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press"],"_links":{"self":[{"href":"https:\/\/followred.com\/en\/wp-json\/wp\/v2\/posts\/50877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/followred.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/followred.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/followred.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/followred.com\/en\/wp-json\/wp\/v2\/comments?post=50877"}],"version-history":[{"count":0,"href":"https:\/\/followred.com\/en\/wp-json\/wp\/v2\/posts\/50877\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/followred.com\/en\/wp-json\/wp\/v2\/media\/50878"}],"wp:attachment":[{"href":"https:\/\/followred.com\/en\/wp-json\/wp\/v2\/media?parent=50877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/followred.com\/en\/wp-json\/wp\/v2\/categories?post=50877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/followred.com\/en\/wp-json\/wp\/v2\/tags?post=50877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}