Stuttgart, 11.05.2021. Since November 2020, the LBBW Real Estate Group, the real estate competence centre within the Landesbank Baden-W\u00fcrttemberg Group, has been a new client of the communications agency follow red. The Stuttgart-based communications and design experts secured the budget as part of a successful pitch in September 2020. The cooperation includes the holistic support of the “Vier Giebel” real estate project, which is to be built at Eberhardstra\u00dfe 18-22 in Stuttgart’s city centre. <\/b><\/p>\n
The LBBW Real Estate Group’s modern “Four Gables” construction project is intended to give Stuttgart’s old town a new flair and offers innovative commercial, office and living space for urban living and working. For successful marketing and to accompany the project in an eye-catching way, follow red implements a holistic communication concept. The focus is on content and design. As the foundation of the concept, the experts from follow red first developed a memorable name and a uniform corporate design for the new city centre property. Based on the architectural feature of the future building ensemble, the name “Four Gables” was created. The corporate design, which picks up on the colours of the materials used, ensures a harmonious, holistic communication appearance with recognition value. In addition, follow red is responsible for the content creation for the newly created website and the control of the 3D visualizations of the building from the inside and outside \u2013 both of which have been available on www.viergiebel.de since the start of marketing. “We are pleased to be able to support this innovative real estate project in Stuttgart’s city centre with our many years of expertise in the areas of content and creation. It is precisely the interplay of content and design that provides creative input and a convincing communication concept that sets ‘Vier Giebel’ apart from the competition,” explains Markus Schaupp, Group Head PR at follow red. <\/p>\n
In the course of the project, follow red will continue to provide the LBBW Real Estate Group with communication support with the content creation and design of marketing brochures, construction site advertising and the creation of a project film including an interview with the lead architect Jo Franzke. Follow red focuses on the area of B2B communication and is primarily targeting potential investors and tenants for the business and office space of the building ensemble, which is expected to be completed in 2023. In addition, the future location will also address the general public with the help of communicative measures such as the design of the construction fence. In this way, follow red ensures holistic project communication that presents the “Vier Giebel” as an attractive and representative construction project for downtown revitalization, creates attention and thus attracts investors and tenants. <\/p>\n
About LBBW Immobilien <\/b><\/p>\n
LBBW Immobilien is the real estate competence centre within the Landesbank Baden-W\u00fcrttemberg (LBBW) group of companies. LBBW Immobilien, which is one of the largest real estate companies in Germany, acts alone or with partners as an investor as well as a service provider. Thanks to its three segments Asset Management, Municipal Development and Development, it can provide the entire range of real estate services from a single source: from location analysis and land procurement to remediation and demolition of contaminated sites, project development and construction, project management and financing procurement to letting and sales, asset and property management. <\/p>\n
About the project “Four Gables” <\/b><\/p>\n
The developer of the “Vier Giebel” construction project at Eberhardstra\u00dfe 18-22 is the LBBW Real Estate Group, Stuttgart. For architecture and design, the Jo. Franzke Generalplaner GmbH, Frankfurt. The gabled houses have six to seven storeys along Eberhardstra\u00dfe and four to five storeys towards Gei\u00dfstra\u00dfe. Of the total floor area of 11,240 m\u00b2, 3,731 m\u00b2 are to be used for residential use and around 5,000 m\u00b2 for offices, restaurants and retail. Further information can be found on the website www.viergiebel.de. <\/p>\n","protected":false},"excerpt":{"rendered":"
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