In keeping with 125 years of the automotive industry in Gaggenau, the big Family Day was the highlight of 2019 for the Mercedes-Benz site in Gaggenau with its Kuppenheim, Bad Rotenfels and Rastatt site sections. Under the motto “Future with History”, employees showed their families their workplaces and went on a journey through time together with them. Highlights in the yesterday, today and tomorrow sections included art installations incl. video projection, visitor activations via walking acts as well as photo campaigns. Accompanied by authentic music, the more than 12,000 visitors experienced, among other things, a historical vehicle exhibition and celebrated the Family Day Gaggenau 2019 together at the big closing concert in the evening.

follow red was responsible for the entire concept, planning and implementation, including participant management, shuttle transfer between the plants, and pre- and post-event reporting.