MICE
MICE (Meetings, Incentives, Conventions, and Exhibitions/Events) combines business interactions with professional event production. follow red transforms international business trips and corporate events into a cohesive experience. We plan and manage conferences, incentive trips, sales meetings, and corporate events for international clients—from the destination to the hotel and transportation to the event itself—in Germany, Europe, and beyond.
Start ProjectMICE: From Planning to Execution
Successful MICE projects result from a well-thought-out combination of program, venue, logistics, and hospitality. Whether it’s an international sales conference, convention, product launch, or incentive trip: We develop MICE formats that align with the brand, target audience, and occasion, clearly convey the message, and inspire participants.
From selecting the destination to scouting hotels and venues, arranging transportation, and managing participants, all the way to planning the conference program, side events, and evening activities—we handle the entire organization in collaboration with our international partners and global DMC networks. In Germany, across Europe, and internationally.
In doing so, we combine events, experiences, and hospitality into a cohesive overall concept—from the initial idea and planning through to on-site execution. This results in events where organization, brand presentation, and the participants’ experience come together seamlessly.
Our services
We plan, manage, and execute MICE projects that professionally organize business events—both in Germany and internationally through our network of global partners.
Get in touchMeetings & Conferences
Business gatherings for small to large groups—from sales meetings and strategy sessions to press lounges, international conferences, and conventions—designed and organized for participants from around the world.
Incentives
Reward and incentive trips for employees and sales teams—featuring carefully selected destinations, a well-coordinated supporting program, and team-building activities that recognize performance and strengthen teams.
Conventions & , Product Launches
Large corporate events, product launches, anniversaries, and galas—staged with a clear narrative structure, the perfect venue, and an evening program that will be remembered for years to come.
Exhibitions & Events
Trade show appearances and corporate events that raise the profile of international brands—from booth design to on-site execution.
Destination Management & Hospitality
The all-inclusive package for international guests: From destination selection to hotel booking and transportation to on-site logistics—all organized in collaboration with our partners and global DMC networks to ensure every trip runs smoothly. Personalized service and thoughtfully designed hospitality concepts ensure that guests feel completely welcome—and that the event remains in their memories long after it has ended.
Are you planning an international event that aims to achieve more? Let's work together to determine which MICE format best suits your brand, your target audience, and your goals.
Start your project nowContact
Charlotte Kramer
Head of Follow Red Munich , International Business / MICE
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