About Follow Red
Authentic Brand Experiences for 40 Years
We are follow red—an event and communications agency with offices in Stuttgart, Munich, and Berlin. For 40 years, we’ve been creating authentic brand experiences that connect people with brands, products, and companies. Our mission: not just to plan communication, but to bring it to life—live, digitally, and across all relevant channels.

With approximately 90 project managers, creative professionals, and consultants, we support B2B and B2C companies from the initial strategic concept through to reliable implementation. We work with brands that aim to provide guidance, build trust, and reach their target audiences in a sustainable way—in Germany, across Europe, and internationally.
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Stay connected.
Be where it matters.

Our range of services extends from Live Experience, Roadshows & Promotions, and Sponsorship to Brand & Communication, Social Media, Human Resources, and Digital. We don’t think in silos, but rather in interconnected solutions: strategically sound, creatively developed, and effectively implemented.
History
1986

FOUNDING OF ROTH & LOHRE SPORTS COMMUNICATION

One of the first German sponsorship agencies is founded in Stuttgart.

1991

ADDITION BY ROLF LORENZ

Event expertise strengthens agency management and communication skills.

1995

Kickoff of the Coca-Cola Christmas Tour

Development and implementation of one of Germany’s best-known consumer roadshows through 2015.

2014

Opening of the Berlin Office

A second location for direct contact with customers in the nation’s capital.

2015

Change of company name to follow red

A new brand with a holistic consulting approach is being launched.

2019

Sebastian Wiese Becomes Managing Partner

New impetus for growth, live communication, and new business.

2025
Cornelia Moor auf grauem Hintergrund

CORNELIA MOOR JOINS AS A PARTNER

In addition, Ulrich Roth will hand over management responsibilities to Sebastian Wiese

2026

Opening of the Munich Office

Expanding the presence of international brands in Europe.

Good collaboration starts with a conversation.
Tell us what matters to you. We’ll help you organize your ideas and use them to build partnerships that make a difference.
Start a conversation now
Our Team
90 people. One shared goal.
Behind follow red are people who bring together strategy, creativity, consulting, project management, and execution. Our team takes a holistic approach to branding, plans complex projects in a structured way, and ensures that ideas are transformed into real experiences.

We take an interdisciplinary, client-focused approach and maintain high standards of quality. Whether it’s an event concept, brand strategy, roadshow, social media campaign, sponsorship partnership, or digital interface: what matters most to us is always what works best for the brand, the target audience, and the task at hand.
Antonis Carl Iliadis
Business Development / Partners
+ 49 711 901400antonis.iliadis@followred.com
Domenico La Rosa
CEO of smart7
+49 711 90140 740hello@smart7.io
Our Experienced Team
Sandra Bohle
Account Director, Brand Communication
+ 49 711 901400name.nachname@followred.com
Björn Borg
Senior Procurement Manager
+ 49 711 901400name.nachname@followred.com
Jenny Borgemehn
Director of Content & Storytelling
+ 49 711 901400name.nachname@followred.com
Zlatomir Carzavec
Senior Procurement Manager
+ 49 711 901400name.nachname@followred.com
Patrick Baron von Fritsch-Wille
Expert Event & Logistics
+ 49 711 901400name.nachname@followred.com
Tanya Fröhlich
Account Director
+ 49 711 901400name.nachname@followred.com
Jessica Hartwig
Senior Concept Creative
+ 49 711 901400name.nachname@followred.com
Sebastian Hüther
Project Director
+ 49 711 901400name.nachname@followred.com
Tamara Kämpfert
Senior Art Director
+ 49 711 901400name.nachname@followred.com
Charlotte Kramer
Head of Follow Red Munich
+ 49 711 901400name.nachname@followred.com
Lisa Kristen
Account Director
+ 49 711 901400name.nachname@followred.com
Selina Maier
Senior Project Manager
+ 49 711 901400name.nachname@followred.com
Dimitra Malama
Senior Social Media Consultant
+ 49 711 901400name.nachname@followred.com
Alexandra Möller
Account Director
+ 49 711 901400name.nachname@followred.com
Tatjana Parlow
Human Resources
+ 49 711 901400name.nachname@followred.com
Larissa Pfeiffer
Business Administration
+ 49 711 901400name.nachname@followred.com
Markus Schaupp
Head of Communications
+ 49 711 901400name.nachname@followred.com
Julia Seibert
Head of Accounting & Controlling
+ 49 711 901400name.nachname@followred.com
Jenny Borgemehn
Director of Content & Storytelling
+ 49 711 901400name.nachname@followred.com
Anina Stocker
Project Manager Creation
+ 49 711 901400name.nachname@followred.com
Patrick Baron von Fritsch-Wille
Expert Event & Logistics
+ 49 711 901400name.nachname@followred.com
Jan Windauer
Creative Direction
+ 49 711 901400name.nachname@followred.com
Kerstin Treiber
Senior Art Director
+ 49 711 901400name.nachname@followred.com
Christoph Vogt
Senior Expert, Content & Social Media
+ 49 711 901400name.nachname@followred.com
Jan Windauer
Creative Director
+ 49 711 901400name.nachname@followred.com
follow red
Specialized in our services. United in our commitment.
follow red brings together expertise in brand communication, live events, human resources, and digital experiences. This enables the creation of solutions that are tailored to each client’s specific needs and can be implemented through a strong network.
follow red
Be Connected
Screen Visions

As a provider of A/V solutions and a specialist in the use of LED and SMD video walls, Screen Visions is a pioneer in a growing industry. The team is broadly positioned with the consulting, planning and rental of A/V technology as well as with the marketing of advertising rights on the screens.

United Agencies Network

As we all know, we are stronger together. That is why we are globally networked with the United Agencies Network (UAN), which we co-founded in 2005. We cooperate with agencies and marketing specialists from Europe and beyond. This means that we are prepared for the requirements in the European core markets.

gwa: Association of Leading Communications Agencies

The GWA is where Germany’s leading communications agencies meet. The association is both a brand and a seal of quality. We and all other member agencies meet certain qualitative and quantitative criteria. We use our membership for regular exchange with experts and practitioners from the best agencies in the industry.

Fwd: Strong voice for a strong industry

The Federal Association of the Event Industry is the network of event professionals in Germany. As a platform for exchange, representation of interests and shaping the future, fwd: drives the interests of one of the most important industries in the country forward – committed, interdisciplinary and at eye level. As a member of the fwd: we are part of this strong network and are jointly committed to a future-proof, efficient and visible event industry.

Global DMC Partners

Global DMC Partners is the world’s largest network of independent destination management companies (DMCs) and event experts. Over 100 hand-picked partners cover more than 500 destinations, combining deep local know-how with creative ideas. With this global network, we are continuously expanding our know-how, making valuable contacts and creating events around the world that are extraordinary and unique.

Our services for your brand, target audiences, and projects.
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