Roadshow & Promotion
We bring brands and products to where people discover, test and experience them: to the point of sale, at festivals, to cities, markets and relevant living environments. From promotions to international roadshows, we develop activations that create closeness and trigger impact.
Start a projectBrand activation close to target group, market and moment
Roadshows and promotions create direct encounters between people and brands. They make products tangible, reduce the distance to the target group and can set buying impulses exactly where decisions are made: at the POS, at events, on the road or in the middle of everyday life.
We develop activation concepts that fit the brand, product, target group and market – from sampling campaigns and POS promotions to festival activations to mobile showrooms, promotion cubes and international roadshows. In doing so, we combine idea, design, logistics, personnel, communication and implementation to create an experience that runs professionally and arrives personally.
Our services
We design and implement roadshows and promotions that make brands visible, approachable and tangible.
Contact usRoadshows
We bring brands to the streets – nationally and internationally. From tour planning to vehicle and event logistics to personnel, communication and on-site control, we ensure roadshows that are implemented flexibly, scalably and in line with the brand.
POS and festival promotion
We activate target groups where products stand out, convince and can be tried out: at the point of sale, at festivals, trade fairs or major events. With attention-grabbing appearances, trained teams and clear sales or activation logic.
Product Samplings
We bring products directly into the hands of the right target group – in food retail, at events, in public spaces or at relevant touchpoints. Concept, timing, environment and approach are planned in such a way that real interest can arise from trial and error.
Guerrilla marketing
We develop unusual actions that surprise, attract attention and, in the best case, trigger conversations. Whether street branding, flash mob, viral idea or creative special implementation: guerrilla marketing uses the moment to visibly present brands differently.
Do you want to bring your brand closer to the target group? Let's talk about sales promotion measures that fit the market, product and goal.
Start your project nowRoadshow & Promotion Projects
This is what follow-red activations look like, which make products come alive and inspire people.
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