The crisis in the automotive industry has long since ceased to affect only the major manufacturers—suppliers, too, are coming under increasing pressure due to cost pressures, international competition, and the relocation of production. In an interview with PR-Journal, our CEO Sebastian Wiese discusses why internal communication is more important than ever during this phase of transformation, why many suppliers need to increase their visibility, and which new target groups—from the capital markets to Asian automakers—are increasingly coming into focus.
A conversation about growing markets in Asia, the relationship between in-house teams and agencies, and why strong brand communication makes all the difference—especially in challenging times.
