About Follow Red
Authentic Brand Experiences for 40 Years
We are follow red – an event and communications agency with offices in Stuttgart, Munich and Berlin. For 40 years, we have been developing authentic brand experiences that connect people with brands, products and companies. Our claim: not only to plan communication, but to make it tangible – live, digitally and across all relevant channels.

With around 90 project managers, creatives and consultants, we accompany B2B and B2C companies from the strategic idea to reliable implementation. We work for brands that want to provide orientation, create trust and reach their target groups in the long term – in Germany, throughout Europe and internationally.
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Be connected.
Be where it matters.

Our range of services ranges from live experience, roadshow & promotion and sponsoring to brand & communication, social media, people and digital. In doing so, we do not think in silos, but in networked solutions: strategically sound, creatively developed and implemented with strong implementation.
History
1986

FOUNDING OF ROTH & LOHRE SPORTS COMMUNICATION

One of the first German sponsoring agencies is established in Stuttgart.

1991

EXPANSION BY ROLF LORENZ

Event know-how strengthens agency management and communication skills.

1995

Start of the Coca-Cola Christmas Tour

Development and implementation of one of Germany’s best-known consumer roadshows until 2015.

2014

Opening of the Berlin office

Second location for direct contact with customers in the German capital.

2015

Change of name to follow red

New brand with a holistic consulting approach is created.

2019

Sebastian Wiese becomes managing partner

New impulses for growth, live communication and new business.

2025
Cornelia Moor on gray background

CORNELIA MOOR JOINS AS PARTNER

In addition, Ulrich Roth will finally hand over the management to Sebastian Wiese

2026

Opening of the Munich office

Expansion of the presence for international brands in Europe.

Good cooperation begins with a conversation. Tell us what moves you. We bring structure to your idea and develop partnerships that make an impact.
Start a conversation now
Our Team
90 heads. A common claim.
Behind follow red are people who bring together strategy, creation, consulting, project management and implementation. Our team thinks brands holistically, plans complex projects in a structured way and ensures that ideas become real experiences.

We work in an interdisciplinary, customer-oriented manner and with a high standard of quality. Whether it's an event concept, brand strategy, roadshow, social media campaign, sponsorship partnership or digital interface: For us, the decisive factor is always what fits the brand, the target group and the task.
Antonis Carl Iliadis
Business Development / Partner
+ 49 711 901400antonis.iliadis@followred.com
Domenico La Rosa
CEO smart7
+49 711 90140 740hello@smart7.io
Our experienced minds
Sandra Bohle
Etat Director Brand Communication
+ 49 711 901400name.nachname@followred.com
Zlatomir Carzavec
Senior Procurement Manager
+ 49 711 901400name.nachname@followred.com
Patrick Freiherr von Fritsch-Wille
Expert Event & Logistics
+ 49 711 901400name.nachname@followred.com
Tanya Fröhlich
Account Director
+ 49 711 901400name.nachname@followred.com
Jessica Hartwig
Senior Concept Creative
+ 49 711 901400name.nachname@followred.com
Sebastian Hüther
Project Director
+ 49 711 901400name.nachname@followred.com
Tamara Kämpfert
Senior Art Director
+ 49 711 901400name.nachname@followred.com
Chatlotte Kramer
Head of follow red Munich
+ 49 711 901400name.nachname@followred.com
Lisa Kristen
Account Director
+ 49 711 901400name.nachname@followred.com
Dimitra Malama
Consultant Brand Communication / Social Media
+ 49 711 901400name.nachname@followred.com
Alexandra Möller
Account Director
+ 49 711 901400name.nachname@followred.com
Tatyana Parlov
Human Resources
+ 49 711 901400name.nachname@followred.com
Larissa Pfeiffer
Business Administration
+ 49 711 901400name.nachname@followred.com
Markus Schaupp
Head of Communication
+ 49 711 901400name.nachname@followred.com
Julia Seibert
Head of Accounting & Controlling
+ 49 711 901400name.nachname@followred.com
Jenny Borgemehn
Director Content & Storytelling
+ 49 711 901400name.nachname@followred.com
Anina Stocker
Project Manager Creation
+ 49 711 901400name.nachname@followred.com
Patrick Freiherr von Fritsch-Wille
Expert Event & Logistics
+ 49 711 901400name.nachname@followred.com
Jan Windauer
Creative Direction
+ 49 711 901400name.nachname@followred.com
Kerstin Treiber
Senior Art Director
+ 49 711 901400name.nachname@followred.com
Christoph Vogt
Senior Expert Content & Social Media
+ 49 711 901400name.nachname@followred.com
Jan Windauer
Creative Director
+ 49 711 901400name.nachname@followred.com
follow red
Specialized in services. Connected in claim.
follow red bundles competencies for brand communication, live experiences, personnel and digital experiences. This results in solutions that are individually tailored to customer requirements and can be implemented from a strong network at the same time.
follow red
Be Connected
Screen Visions

As a provider of A/V solutions and a specialist in the use of LED and SMD video walls, Screen Visions is a pioneer in a growing industry. The team is broadly positioned with the consulting, planning and rental of A/V technology as well as with the marketing of advertising rights on the screens.

United Agencies Network

As we all know, we are stronger together. That is why we are globally networked with the United Agencies Network (UAN), which we co-founded in 2005. We cooperate with agencies and marketing specialists from Europe and beyond. This means that we are prepared for the requirements in the European core markets.

gwa: Association of Leading Communications Agencies

The GWA is where Germany’s leading communications agencies meet. The association is both a brand and a seal of quality. We and all other member agencies meet certain qualitative and quantitative criteria. We use our membership for regular exchange with experts and practitioners from the best agencies in the industry.

Fwd: Strong voice for a strong industry

The Federal Association of the Event Industry is the network of event professionals in Germany. As a platform for exchange, representation of interests and shaping the future, fwd: drives the interests of one of the most important industries in the country forward – committed, interdisciplinary and at eye level. As a member of the fwd: we are part of this strong network and are jointly committed to a future-proof, efficient and visible event industry.

Global DMC Partners

Global DMC Partners is the world’s largest network of independent destination management companies (DMCs) and event experts. Over 100 hand-picked partners cover more than 500 destinations, combining deep local know-how with creative ideas. With this global network, we are continuously expanding our know-how, making valuable contacts and creating events around the world that are extraordinary and unique.

Our services for your brand, target groups and tasks.
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