Stuttgart, 13. April 2024 – From Scandinavia via France and Italy, to Poland, Hungary and Romania – Bosch PRO Tour goes Europe! In addition to the successful tour in the DACH region, follow red, the communications agency for live experiences and brand communication, is setting off for new shores this year with its client Bosch Power Tools. The concept for the modular and scalable roadshow comes from the Stuttgart-based communications experts. Now more than 50 stations in more than 15 countries will follow by the end of the year.
With the kick-off in Maastricht, the Bosch PRO Tour in Europe got off to a successful start in April together with the communications agency follow red. The experts from Stuttgart are already responsible for the design and implementation of the Bosch PRO Tour, with which Bosch Power Tools is making its power tools, measuring technology and accessories come alive with a roadshow for professionals from all trades in Germany, Austria and Switzerland. The second roadshow now also offers this opportunity to interested parties at over 50 different locations outside the DACH region. After starting in the Netherlands, the tour will be touring more than 15 countries from Scandinavia to France, the Iberian Peninsula and Italy to Poland, the Czech Republic, Hungary and Romania. The highlight of the tour: a stop in Iceland.
The European tour will also focus on innovations that make daily work easier and safer for professionals from all trades. The entire world of experience, including focus topics, extends over 200 square metres, offering space for a lively exchange of ideas while testing devices and accessories, individual consultations and technical discussions among colleagues. At the heart of the tour is a 40-ton show truck, in which all the current main topics of the tour can be found.
The modular and scalable roadshow concept was developed in close cooperation between Bosch Power Tools and follow red. This includes all productions of all measures, the equipment of the show truck, route planning and the management of the logistics and personnel of the roadshow. The agency draws on decades of experience in organising international roadshows. “We would like to thank Bosch Power Tools and, above all, our contact persons who are successfully implementing the Bosch PRO Tour with us and trusting in our expertise,” says Julia Rein, Senior Project Manager at follow red, who is responsible for the project.
“The Bosch PRO Tour in the DACH region has proven how valuable direct exchange and authentic knowledge of products and brands is. That’s why we’re pleased to be able to exploit this potential at the European level with Bosch Power Tools,” adds Sebastian Wiese, managing partner at follow red.
