Stuttgart, 13. April 2024 – From Scandinavia through France and Italy to Poland, Hungary, and Romania – the Bosch PRO Tour is heading to Europe! Following the successful tour in the DACH region, follow red, the communications agency specializing in live experiences and brand communication, is setting out for new horizons this year with its client Bosch Power Tools. The concept for the modular and scalable roadshow was developed by the Stuttgart-based communications experts. Now, over 50 stops in more than 15 countries will follow through the end of the year.
The Bosch PRO Tour in Europe got off to a successful start in April in Maastricht, in collaboration with the communications agency follow red. The experts from Stuttgart are already responsible for the conception and implementation of the Bosch PRO Tour, through which Bosch Power Tools brings its power tools, measurement technology, and accessories to life with a roadshow for professionals across all trades in Germany, Austria, and Switzerland. The second roadshow now offers this opportunity to interested parties at over 50 different locations outside the DACH region. Following its launch in the Netherlands, the tour will visit more than 15 countries, from Scandinavia through France, the Iberian Peninsula, and Italy, all the way to Poland, the Czech Republic, Hungary, and Romania. The highlight of the tour: a stop in Iceland.
The European tour also highlights innovations that make the daily work of professionals in all trades easier and safer. Spanning over 200 square meters, the entire interactive experience area—complete with featured themes—offers space for lively discussions while testing tools and accessories, personalized consultations, and technical discussions among colleagues. At the heart of the tour is a 40-metric-ton show truck, which showcases all of the tour’s current key themes.
The modular and scalable roadshow concept was developed in close collaboration between Bosch Power Tools and follow red. This includes all production aspects of every event, the outfitting of the show truck, tour planning, and the management of logistics and personnel for the roadshow. The agency draws on decades of experience in organizing international roadshows. “We’d like to thank Bosch Power Tools and, above all, our contacts who are working with us to successfully implement the Bosch PRO Tour and who trust in our expertise,” says Julia Rein, Senior Project Manager in charge of the project at follow red. “Now we’re looking forward to taking the next step together into other European countries.”
“The Bosch PRO Tour in the DACH region has demonstrated just how valuable direct interaction and the opportunity to experience products and brands firsthand can be. That’s why we’re excited to tap into this potential with Bosch Power Tools on a European level as well,” adds Sebastian Wiese, managing partner at follow red.
