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Be authentic
Be unique
Be moving
Be the base
Be red

BE AUTHE NTIC

Analysis & Brand Identity

No brand without identity. Identity is the DNA; the generic code that distinguishes A from B. A good brand identity can become the multiplier of success. Therefore, it must be authentic. Our approach: We explore with our customers their identity. We take a close look at the market and the competition. We identify relevant target groups. We go on an expedition into the environment of brands. And thus contribute to brand building. So that our customers – and their customers – know what makes them unique. And so does everyone else.
BE AUTHENTIC. BE RED.

A
Eine leuchtende Letterbox mit den Worten: Think outside the box. Das gilt besonders für die Neukreation und Überarbeitung der Brand Identity.
Ein rotes Karussell in Nahaufnahme.

MARKET & COMPETITIVE ANALYSIS

Knowing your market is important. Analyzing the communication appearance of competitors gives you an advantage. After all, knowing your competitors means you can stay one step ahead of them. Our roadmap through market and competition therefore includes

  • market overview & classification of communication appearances,
  • analysis of strengths & weaknesses of the competition in the area of design & content,
  • positioning of your communication presence in comparison to the competition and 
  • recommendations for action & optimization.

ENVIRONMENT & TREND ANALYSIS

Blinkers. Focus on oneself. No feeling for the environment. This is poison for every strategy, every idea, every target group orientation. The purpose of environment and trend analysis is to identify external relevant factors for a brand, a product, a personality. Therefore, we identify for our clients

  • political & legal influencing factors,
  • socio-cultural & technical influencing factors,
  • economic & ecological influencing factors and
  • current developments & future trends.

TARGET GROUP ANALYSIS

Creative DIY enthusiast or active outdoor athlete? Single high-income earner or thrifty family man? Online natives or web explorers? No matter which target group, we track them down. We immerse ourselves in their everyday lives. We get to grips with their habits and preferences. And we find the right point of contact for communication. For this we use

  • identification & presentation of possible target group profiles,
  • consideration of needs & desires,
  • strategic planning of the target group approach.

IDENTITY & BRAND STORY

Every brand tells its own story. We can influence how this brand story is told. No matter if start-up or established company. We help our clients to give their brand a distinctive identity. Based on our workflow, we define your brand with you through

  • workshops & trainings,
  • identity image & manifesto,
  • brand reeling & tone of voice,
  • brand name & claim,
  • visual language & brand colors as well as
  • typography & logos.

Be curious

Projects

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