No brand without identity. Identity is the DNA; the generic code that distinguishes A from B. A good brand identity can become the multiplier of success. Therefore, it must be authentic. Our approach: We explore with our customers their identity. We take a close look at the market and the competition. We identify relevant target groups. We go on an expedition into the environment of brands. And thus contribute to brand building. So that our customers – and their customers – know what makes them unique. And so does everyone else.
BE AUTHENTIC. BE RED.
Knowing your market is important. Analyzing the communication appearance of competitors gives you an advantage. After all, knowing your competitors means you can stay one step ahead of them. Our roadmap through market and competition therefore includes
Blinkers. Focus on oneself. No feeling for the environment. This is poison for every strategy, every idea, every target group orientation. The purpose of environment and trend analysis is to identify external relevant factors for a brand, a product, a personality. Therefore, we identify for our clients
Creative DIY enthusiast or active outdoor athlete? Single high-income earner or thrifty family man? Online natives or web explorers? No matter which target group, we track them down. We immerse ourselves in their everyday lives. We get to grips with their habits and preferences. And we find the right point of contact for communication. For this we use
Every brand tells its own story. We can influence how this brand story is told. No matter if start-up or established company. We help our clients to give their brand a distinctive identity. Based on our workflow, we define your brand with you through