Public Relations is competing for attention – for brands, companies, products, personalities. Everyone wants it. Hardly anyone gets it. And it’s quickly gone again. To attract positive attention, creative ideas, holistic concepts, exciting stories and the right timing are required. And public relations experts who can play the entire communications keyboard – loudly or quietly, objectively or emotionally, tweet or annual report, video clip or press event, B2B or B2C. And everything in between. The main thing is that it fits the customer, the story and the target group. Authentic.
BE A STORYTELLER. BE RED.
Journalists are still important sparring partners, multipliers and trend scouts for us – despite social media & Co. That’s why we maintain personal relationships with trade, business, local and general press and offer
Facebook, Twitter, Instagram, LinkedIn or TikTok – we are right there online on all the major platforms. And we like to work with influencers who are a perfect fit for our clients. This includes
Communicating facts with objective arguments? Works. Can you use emotional stories to pick up the audience exactly where they are? It’s much better – and above all more sustainable. That’s why we look for the best stories for each client and tell them in a way that suits the target group and channel, with the help of
Just taking off without a plan – can be exciting, but rarely gets us to the actual destination. That’s why we rely on a well-thought-out strategy and solid planning for all our clients and projects in the form of
Whether sales flyers or annual reports, employee magazines or customer presentations: every company is simultaneously the publisher of its own media. The advantage: direct communication is closely aligned with the needs of the target group. The disadvantage: Often a lot of coordination work, which we are happy to take on. Just like