follow red continues its growth trajectory and is opening a new office in the heart of Munich. With its office at Fürstenfelder Straße 12—right on Rindermarkt—the event and communications agency is moving closer to its network of clients and partners in the Bavarian capital and further enhancing its appeal to international brands focused on the German-speaking market.
Munich is considered a European hotspot for international brands looking to establish themselves in German-speaking regions and beyond. The city’s high appeal as a business location, a dense network of companies, and an extraordinary variety of event venues make the Bavarian capital an ideal starting point for forward-thinking brand communication. Going forward, follow red will also offer its clients authentic brand experiences directly from Munich—scalable, flexible, and carefully managed. The portfolio ranges from events with a genuine experiential element to strategic communication for change, reputation building, and sales, as well as social media and digital communication, all the way to roadshows, promotions, staffing, and sponsorship.
“For us, Munich is more than just a new location. It’s a strategic hub for international brand communication. Many of our clients are already based here. With a local presence, we can better fulfill our commitment to proximity, quality, and passion. At the same time, we look forward to many new projects and connections.” — Charlotte Kramer, Head of follow red Munich
With its new location, follow red—comprising follow red GmbH, follow red people (which specializes in human resources), and its digital subsidiary smart7—is building closer relationships with customers and partners, both in the region and internationally. The decision to locate in Munich underscores the company’s commitment to implementing projects in an even more agile, connected, and market-responsive manner.
About follow red
We are a team of 90 project managers, creatives, and consultants. As an event and communications agency, we operate out of Stuttgart, Munich, and Berlin, taking the spotlight on Europe’s most important stages for brands. follow red stands for authentic experiences that connect brands with people, thereby driving sales and revenue. Our mission is always: AUTHENTIC BRAND EXPERIENCES.
We create experiences that bring our clients’ products and services to life—in person, digitally, and across all channels. For B2B and B2C. For companies that want to provide guidance in a dynamic environment through a strong brand. The follow-red ecosystem consists of a wide range of interconnected services, from live experiences to corporate and product communications, digital and social media, and promotion and sponsorship. We take a 360° approach, always focusing on our clients’ needs. Our strength: excellent execution paired with a strategic foundation.
By 2026, we will have been making a tangible contribution to our customers’ success in their markets for 40 years.
