follow red continues its growth course and opens a new location in the heart of Munich. With the office at Fürstenfelder Straße 12 – directly on Rindermarkt – the event and communications agency is moving closer to its network of customers and partners in the Bavarian capital and further expanding its attractiveness for international brands with a focus on the German-speaking market.
Munich is considered a European hotspot for international brands that want to establish themselves in German-speaking countries and beyond. The high attractiveness of the location, a dense network of companies and an extraordinary variety of venues make the Bavarian capital an ideal starting point for brand communication with vision. In the future, follow red will also offer its customers authentic brand experiences directly from Munich – scalable, flexible and controlled. The portfolio ranges from events with a real experience factor to strategic communication for change, reputation building and sales as well as social media and digital communication to roadshows, promotion, personnel and sponsorship.
“Munich is more than just a new location for us. It is a strategic hub for international brand communication. Many of our customers are already sitting here. With our local presence, we can realize our demand for proximity, quality and passion even better. At the same time, we are looking forward to many new projects and contacts.” – Charlotte Kramer, Head of follow red Munich
With the new location, follow red, consisting of follow red GmbH, follow red people, which specialises in human resources, and the digital subsidiary smart7, is creating additional proximity to customers and partners – both in the region and internationally. The decision in favor of Munich underlines the claim to implement projects in an even more agile, networked and market-oriented way.
About follow red
We are 90 project managers, creatives and consultants. As an event and communication agency, we play on the most important stages for brands in Europe from Stuttgart, Munich and Berlin. follow red stands for authentic experiences that connect brands with people and thus support sales and distribution. Our mission is always: AUTHENTIC BRAND EXPERIENCES.
We create encounters that make our customers’ products and services tangible – live, digitally and across all channels. For B2B and B2C. For companies that want to provide orientation in a dynamic environment with a strong brand. The follow-red cosmos consists of a variety of networked services, from live experiences to corporate and product communication, digital and social media to promotion and sponsoring. We think 360° and along the needs of our customers. Our strength: excellent implementation paired with a strategic basis.
In 2026, we will have been making a tangible contribution to the success of our customers in their markets for 40 years.
