Stuttgart, September 22, 2022. The current campaign “CLEVERLÄND – Saving Energy Together” of the State Ministry of Baden-Württemberg calls on people to save energy. On a roadshow across Baden-Württemberg, the experts of the participating partners will provide tips on how the eleven million citizens in the state can save energy as cleverly, efficiently and sustainably as possible. The communication experts at follow red are responsible for the smooth implementation of the tour.
In the course of the roadshow, a total of 16 CLEVERLÄND partners such as e.g. of the EnBW Energiegemeinschaft e.V., the Baden-Württemberg Sanitation, Heating and Air Conditioning Association and various other companies will be on the road for six weeks at 24 locations in Baden-Württemberg. On site, these experts will pass on clever, sustainable and simple energy-saving tips to all interested citizens. The goal: to make a major contribution together. After all, many small energy-saving measures have great savings potential in total. The Stuttgart-based agency for live experience and brand communication follow red is responsible for route planning, partner management and coordination with the 24 municipalities.
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“The coordination of the partners and the municipalities involved is an exciting, sometimes challenging matter, which we accept full of energy. Now we are happy that it is starting and that we can help people save energy.”
Selina Maier, Project Manager at follow red
The starting signal for the CLEVERLÄND roadshow took place on 16 September at the garden show in Eppingen. The kick-off was introduced with a press conference by the Prime Minister of Baden-Württemberg, Winfried Kretschmann.
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“The more sustainable use of our resources affects us all. This means that we as an agency also bear a great responsibility. For example, we strive to plan our events with the aim of being sustainable and climate-neutral in all material aspects. Or we are constantly optimising fundamental areas and changing them step by step in our everyday work towards sustainability”,
Björn Borg, Group Head Event at follow red.
Many well-known personalities already support the energy-saving campaign on their social media channels. Anyone who posts with the hashtag #CLEVERLÄND, together with many others, is setting an example for energy saving.
Further information:
To the CLEVERLÄND campaign, to the tour plan of the partners: www.CLEVERLÄND.de
On sustainability at follow red:
https://followred.com/agentur/think-green-be-red/
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