Stuttgart, September 22, 2022. The current campaign “CLEVERLÄND – Saving Energy Together” by the State Ministry of Baden-Württemberg calls on people to save energy. On a roadshow across Baden-Württemberg, experts from the participating partner organizations are offering tips on how the state’s 11 million residents can save energy in the smartest, most efficient, and most sustainable ways possible. The communications experts at follow red are responsible for ensuring the smooth execution of the tour.
As part of the roadshow, a total of 16 CLEVERLÄND partners—including EnBW Energiegemeinschaft e.V., the Baden-Württemberg Trade Association for Plumbing, Heating, and Air Conditioning, and various other companies—will be touring 24 locations in Baden-Württemberg over the course of six weeks. On site, these experts will share smart, sustainable, and simple energy-saving tips with all interested residents. The goal: to make a significant contribution together. After all, many small energy-saving measures add up to significant savings potential. The Stuttgart-based agency for live experience and brand communication, follow red, is handling route planning, partner management, and coordination with the 24 municipalities.
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“Coordinating the partners and the participating municipalities is an exciting—and at times challenging—task that we’re eager to tackle. Now we’re glad to get started and help people save energy.”
Selina Maier, Project Manager at follow red
The CLEVERLÄND roadshow kicked off on September 16 at the Garden Show in Eppingen. The event began with a press conference led by Winfried Kretschmann, Minister President of Baden-Württemberg.
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“Using our resources more sustainably affects us all. As an agency, we, too, bear a great responsibility in this regard. For example, we strive to plan our events with the goal of being sustainable and climate-neutral in all key aspects. We’re also continuously optimizing core areas of our operations and gradually shifting them toward sustainability in our day-to-day work,”
Björn Borg, Group Head of Events at follow red.
Many well-known figures are already supporting the energy-saving campaign on their social media channels. Anyone who posts using the hashtag #CLEVERLÄND is joining many others in taking a stand for energy conservation.
For more information:
For more information on the CLEVERLÄND campaign and the partners’ tour schedule: www.CLEVERLÄND.de
About sustainability at follow red:
https://followred.com/agentur/think-green-be-red/
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