Since November 2018, Gustav Daiber GmbH in Albstadt on the Zollernalb—one of Europe’s largest manufacturers offering the widest range of fashionable corporate apparel—has been among the new PR clients of the Stuttgart-based communications specialists at follow red. The collaboration focuses primarily on trade press relations and comprehensive PR consulting for the company’s own brands, JAMES & NICHOLSON and myrtle beach.
Daiber GmbH’s main areas of business are promotional products, sports, leisure, business, and workwear. With the launch of its two in-house brands, JAMES & NICHOLSON (high-quality corporate and functional apparel) and myrtle beach (headwear and accessories) around the turn of the millennium, the Albstadt-based company in the Zollernalb district achieved another milestone in the marketing of first-class corporate fashion. “We are pleased to support Daiber and its two brands in their communications, particularly through trade, regional, and business PR. The highly professionalized textile industry, in particular, offers great potential for creative content and compelling PR stories,” explains Markus Schaupp, Group Head at follow red.
In addition to strategic consulting, traditional editorial annual planning, and implementation via media relations, the PR experts’ responsibilities also include, for example, ad coordination and management. Creative copywriting and story development for corporate PR catalogs round out the suite of services. Tobias Seidel, Head of Marketing at Daiber: “We value our excellent collaboration with follow red, not least because of their extensive B2B expertise, their ability to think outside the box, and their contributions to generating additional creative ideas.”
About Daiber
Gustav Daiber GmbH was founded in 1912 by Gustav Daiber in Ebingen in the Zollernalb region. Starting with textile accessories such as elastic cords, sewing thread, and buttons, the company is now one of the largest manufacturers in Europe with the widest range of fashionable corporate apparel. The company is led by Rolf Daiber, representing the third generation, and Kai Gminder, representing the fourth generation, and employs 120 people; its headquarters are located in Albstadt. The managing directors cite key factors behind the family business’s successful growth: social and environmental responsibility, high quality, an international outlook, and a keen sense of fashion, technology, and lifestyle.
For more information about the company and its products, visit: www.daiber.de.
