Since November 2018, Gustav Daiber GmbH in Albstadt am der Zollernalb, one of the largest manufacturers with the widest range of fashionable, textile corporate fashion in Europe, has been one of the new PR clients of the Stuttgart-based communication specialists follow red. The focus of the cooperation is primarily on trade press work and comprehensive PR consulting for the own brands JAMES & NICHOLSON and myrtle beach.
The most important pillars of Daiber GmbH are promotion, sports, leisure, business and workwear. With the launch of the two own brands JAMES & NICHOLSON (high-quality corporate and functional clothing) and myrtle beach (headwear and accessories) at the turn of the millennium, the company from Albstadt in the Zollernalb district achieved another milestone in the marketing of first-class corporate fashion. “We are pleased to support Daiber and its two brands in communication, especially with specialist, regional and business PR. The highly professionalized textile industry in particular offers a lot of potential for creative content and convincing PR stories,” explains Markus Schaupp, Group Head at follow red.
In addition to strategic consulting, classic editorial annual planning and implementation via media relations, the tasks of the PR experts also include ad coordination and handling, for example. Creative copywriting and storylining for the catalogues in the field of corporate PR round off the package of measures. Tobias Seidel, Head of Marketing at Daiber: “We appreciate the good cooperation with follow red, not least because of their great B2B expertise, their ability to think outside the box and their impetus for additional creative ideas.”
About Daiber
Gustav Daiber GmbH was founded in 1912 by Gustav Daiber in Ebingen on the Zollernalb region. Starting with textile ingredients such as rubber braids, sewing threads and buttons, the company is now one of the largest manufacturers with the widest range of fashionable, textile corporate fashion in Europe. The company is managed in the third generation by Rolf Daiber and in the fourth generation by Kai Gminder and employs 120 people, the headquarters are located in Albstadt. The managing directors cite decisive factors for the successful development of the family business: social and ecological responsibility, high quality, internationality and a good sense of fashion, technology and attitude to life.
For more information about the company and its products, please visit: www.daiber.de.
