Since January 2019, follow red has been the new PR agency of CEP, one of the leading manufacturers of activating compression clothing in sports and brand of medi GmbH & Co. KG, founded in 1951 and based in Bayreuth. In addition to comprehensive PR consulting, CEP relies on trade fair PR and support from the experts from Stuttgart. In addition, the team led by Markus Schaupp, Group Head PR at follow red, develops creative PR campaigns and campaigns under the new brand claim “ENJOY THE PRESSURE”.
The brand for activating sportswear
With the new brand claim, CEP is striving for a more emotional brand profile in the areas of running, training, hiking and skiing in the general public perception. The aim is to convince not only professional athletes but also amateur athletes of the advantages of activating compression clothing. The PR professionals at follow red have been accompanying the brand relaunch since the beginning of the year with a wide variety of press and public relations measures. “The placement of CEP company news in trade and popular media is just as much a part of our repertoire as broad education on the exciting topic of compression, a look behind the scenes at CEP or the coordination of expert interviews,” Schaupp outlines his team’s achievements.
“With our brand relaunch, we are emphasizing the functional and emotional product benefits more strongly under the new claim ‘ENJOY THE PRESSURE’ and thus creating a clearer brand image. With follow red, we have found exactly the right content and PR partners for this,” says Timo Schnurr, Marketing Manager at CEP, pleased with the cooperation. “And of course, we can only benefit from the experience in other areas, e.g. in emotional live communication.”
After the first specific PR activations at target group-relevant trade fairs, such as Germany’s largest sports trade fair ISPO, the Stuttgart-based agency is also to develop and implement creative ideas for the integration of testimonials such as Felix Neureuther into press and public relations work. Neureuther, one of the most popular German winter sports enthusiasts of recent years and a self-confessed CEP fan, has been CEP’s new brand ambassador since April 2019.
About CEP
CEP is one of the leading manufacturers of activating compression clothing in sports and a brand of the company medi. The foundation stone for the internationally successful company medi was laid in 1951. In 2007, CEP started producing high-tech compression socks and has since benefited from the medical expertise of its parent company, one of the world’s leading manufacturers of medical compression products. In addition to socks and stockings, the range of the premium brand CEP now also includes tights, trousers and shirts for running, training, hiking and skiing. All products are developed individually for the respective sport in cooperation with recognized scientists, sports doctors, professional athletes and designers and produced according to the highest quality standards
For more information, see www.cepsports.com
