Since January 2019, follow red has been the new PR agency for CEP, one of the leading manufacturers of performance compression garments for sports and a brand of medi GmbH & Co. KG, which was founded in 1951 and is headquartered in Bayreuth. In addition to comprehensive PR consulting, CEP relies on trade show PR and support from the experts in Stuttgart. In addition, the team led by Markus Schaupp, Group Head of PR at follow red, is developing creative PR initiatives and campaigns under the new brand slogan “ENJOY THE PRESSURE.”
The brand for activating sportswear
With its new brand claim, CEP aims to cultivate a more emotional brand profile in the areas of running, training, hiking, and skiing as perceived by the general public. The goal is to convince not only professional athletes but also, to an increasing extent, recreational athletes of the benefits of activating compression apparel. The PR professionals at follow red have been supporting the brand relaunch since the beginning of the year with a wide range of press and public relations initiatives. “Placing CEP company news in trade and consumer media is just as much a part of our repertoire as providing broad education on the fascinating topic of compression, offering a behind-the-scenes look at CEP, or coordinating expert interviews,” says Schaupp, outlining his team’s services.
“With our brand relaunch, we’re placing greater emphasis on the functional and emotional benefits of our products under the new tagline ‘ENJOY THE PRESSURE,’ thereby creating a clearer brand image. In follow red, we’ve found exactly the right content and PR partners for this,” says Timo Schnurr, Marketing Manager at CEP, expressing his enthusiasm for the collaboration. “And, of course, we can only benefit from their experience in other areas, such as emotional live communication.”
Following initial targeted PR campaigns at trade shows relevant to the target audience—such as ISPO, Germany’s largest sports trade show—the Stuttgart-based agency will also develop and implement creative ideas for incorporating testimonials, such as those from Felix Neureuther, into the company’s press and public relations efforts. Neureuther, one of the most popular German winter athletes in recent years and a self-proclaimed CEP fan, has been CEP’s new brand ambassador since April 2019.
About CEP
CEP is one of the leading manufacturers of performance compression garments for sports and a brand of medi. The foundation for the internationally successful company medi was laid in 1951. In 2007, CEP began producing high-tech compression socks and has since benefited from the medical expertise of its parent company, one of the world’s leading manufacturers of medical compression products. Today, the premium brand CEP’s product line includes not only socks and stockings but also tights, pants, and shirts for running, training, hiking, and skiing. All products are developed in collaboration with renowned scientists, sports medicine specialists, professional athletes, and designers—tailored specifically for each sport—and manufactured to the highest quality standards.
For more information, visit www.cepsports.com
