Continental – Instagram content for high-performance tires
For Continental, follow red supported the tuning area on Instagram for several years. The aim was to make the brand’s high-performance tyres more visible on social media and to build an active community around sportscars, tuning and performance.
- Customer: Continental
- Services: Social media conception, editorial planning, content creation, live communication, influencer activation
- Focus: Instagram, Community Building, High-Performance Tires, Automotive Tuning, Dark Posts
- Project scope: Supervision of the Instagram channel including event communication and influencer cooperations
Tuned sports cars, strong tires and real proximity to the scene provide the basis for the channel’s continuous Instagram content. To this end, Follow red developed concepts, editorial plans as well as posts and stories that placed Continental’s tuning division in a relevant and credible way in the community.
At tuning events, live communication ensured that content was created directly from the environment in which the target group, vehicles and brand met.
In addition to editorial support, follow red supported fan acquisition via target group-oriented dark posts. In addition, high-reach automotive influencers such as Supercar Blondie and Shmee_150 were mentored and briefed on content.
This resulted in social media communication that consistently brought together community building, performance topics and brand presence on Instagram.
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