Selecta One – Brand Development for LUCKY LIPS®
For the launch of the LUCKY LIPS® lipstick brand, follow red collaborated with Selecta one to develop the strategic and creative foundation. From positioning and brand concept to trade show presence, landing page, and social media, the result was an integrated brand-building campaign with a clear target audience focus.
- Client: Selecta one
- Services: Brand strategy , positioning, brand concept, photo shoot, landing page, trade show booth, social media communication
- Focus: Brand building , product launches, trade show appearances, social media
- Project Scope: Integrated launch of a new product brand with long-term communications support
LUCKY LIPS® was to be positioned as a new brand of carnations that is visible, distinctive, and emotionally resonant. To achieve this, follow red developed a brand concept that aligned strategy, brand voice, and visual execution with a clear brand idea.
Brand-building efforts also included a photo shoot, the design of the landing page in collaboration with smart7, and the company’s first major appearance at IPM Essen—including a booth at the trade show.
Following its launch, LUCKY LIPS® was further expanded through clear social media communication. The content strengthens brand recognition, keeps the brand top of mind among the target audience, and continuously develops the brand universe.
The result was a long-term brand-building strategy that combines strategic clarity, creative execution, and ongoing digital communication.
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Head of follow red Munich