Seeberger – GeNuss-Morgen as social media activation
With the “Seeberger GeNuss-Morgen”, follow red staged an integrated activation around mindfulness, exercise and conscious nutrition. Together with yoga and food influencers, an authentic brand experience was created that was extended across channels.
- Customer: Seeberger
- Services: Social media campaign, influencer activation, competition, paid media, landing page, cross-channel communication
- Focus: Lifestyle, conscious nutrition, community activation, brand positioning
- Project scope: Integrated campaign with event format, influencer content, social media, ads, newsletter, website and landing page
Seeberger products should be credibly anchored in a health-conscious lifestyle. To this end, follow red designed and implemented an activation format with a mindful yoga session and a balanced breakfast – curated together with selected yoga and food influencers.
The result was a brand experience that not only showed products, but also created a suitable context: conscious, approachable and relevant to the target group.
An accompanying competition as well as targeted social media, display and interstitial ads increased reach and interaction. In addition, Seeberg’s social media channels, newsletter, website and its own landing page were integrated.
The result was an integrated campaign that combined social media, influencer marketing, live experience and digital touchpoints into a clear lifestyle positioning.
The result was a brand experience that not only showed products, but also created a suitable context: conscious, approachable and relevant to the target group.
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Head of follow red Munich