Seeberger – "GeNuss-Morgen" as a Social Media Campaign
With the “Seeberger GeNuss-Morgen,” follow red created an integrated campaign centered on mindfulness, exercise, and mindful eating. In collaboration with yoga and food influencers, they developed an authentic brand experience that was extended across multiple channels.
- Client: Seeberger
- Services: Social media campaign, influencer engagement, sweepstakes, paid media, landing page, cross-channel communication
- Focus: Lifestyle, healthy eating, community engagement, brand positioning
- Project Scope: Integrated campaign featuring an event, influencer content, social media, ads, newsletters, a website, and a landing page
Seeberger products should be credibly integrated into a health-conscious lifestyle. To achieve this, follow red designed and implemented an engagement format featuring a mindful yoga session and a balanced breakfast—curated in collaboration with selected yoga and food influencers.
The result was a brand experience that didn’t just showcase products, but also created a fitting context: thoughtful, approachable, and relevant to the target audience.
An accompanying contest, along with targeted social media, display, and interstitial ads, increased reach and engagement. In addition, Seeberger’s social media channels, newsletter, website, and a dedicated landing page were integrated into the campaign.
The result was an integrated campaign that combined social media, influencer marketing, live experiences, and digital touchpoints into a clear lifestyle positioning.
The result was a brand experience that didn’t just showcase products, but also created a fitting context: thoughtful, approachable, and relevant to the target audience.
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Head of follow red Munich