follow red expands its circle of shareholders: Antonis Carl Iliadis joins the event and communication agency as a shareholder after previous consulting activities. In the future, he will take on responsibility in particular for Business Development with a focus on strategic growth and company acquisitions.
Iliadis brings an interdisciplinary background in business, consulting and agency business. After completing his master’s degree in economics at the University of Hohenheim, he held positions in tax consulting and consulting in the media and communications industry. Most recently, he was a partner and managing director at STAN Studios for ten years, where he was responsible for commercial management, new business and the Media & Performance divisions, among other things.
Iliadis already provided follow red with advice last year. During this time, a comprehensive IT restructuring was implemented, among other things, through which significant annual savings were realized.
“follow red combines creative excellence and established structures in the field of live and brand communication. I look forward to further developing this foundation together, creating new synergies and actively shaping the next growth steps,” says Iliadis.
With the entry of Iliadis, follow red wants to drive forward the strategic development of the agency and the expansion of new growth areas. A special focus is on the further interlocking of live communication, digital experiences and community-driven brand formats.
“Now more than ever, brands need authentic relationships with their target audiences – in real time, through relevant content and strong communities. With Antonis, we are not only gaining strategic competence for our growth, but at the same time strengthening our expertise in the areas of social media, digital communication and community building,” says Sebastian Wiese, Managing Partner of follow red.
The entry marks an important milestone for the further development of the agency. “With Antonis on board, we are consistently driving forward our growth course. Following the establishment of our new location in Munich at the beginning of the year, this is already the next strategic step in the future-oriented development of follow red and the development of new potential,” says Cornelia Moor, CSO and Partner at follow red.
