Stuttgart, January 27, 2020. The work of digital experts Carsten Wacker and Domenico La Rosa—which has been successful for years within the follow red network—has found a new home: On November 1, 2019, the event and PR agency, together with Wacker and La Rosa—now managing partners—launched the digital agency smart7. As an independent unit, smart7 develops digital experiences at the intersection of the analog and digital worlds.
smart7 is synonymous with modern design and user-friendly functionality from Stuttgart. Combined with the digital experts’ many years of consulting expertise in the field of live marketing, these are the ideal conditions for advising companies with digitally oriented target audiences and enhancing their competitiveness.
In today’s digital world, all channels, platforms, and touchpoints must be meaningfully interconnected in terms of communication. This is the only way to create a consistent brand and product experience. Managing Director Carsten Wacker comments: “Our motto is ‘Work Smarter, Not Harder.’ As consultants and designers, we challenge our partners and clients—but above all, ourselves—to work hard. Sometimes, however, there are smarter ways. By taking a fresh look at our clients’ challenges, we find solutions that deliver strong branding, excellent design, and simple usability. Clever, effective, and efficient. Smart, in other words.”
UI/UX expert Domenico La Rosa adds: “These days, it’s an art to visualize complex concepts in a way that’s easy to understand—tastefully and with a unique look. We want our clients’ users to find it easy to use our digital products and to enjoy the best possible user experience. Our vision: to seamlessly integrate people and technology in the best possible way.”
About smart7
Driven by our passion for design and technology, we develop smart solutions for the analog and digital worlds. We put the user at the center of everything we do: experiences—feel them analog, experience them digitally. We think digitally to generate extraordinary ideas and, in our think tank, develop sustainable experiences and designs that become emotional memories. We consult and craft creative stories, or use our UI/UX concepts and technical solutions to make your communication unmistakably smart. That’s how Digitalpower by smart7 works. For more information, visit: https://smart7.io
