Stuttgart, 27 January 2020. The successful work of digital experts Carsten Wacker and Domenico La Rosa in the follow red network over many years has a new home: On November 1, 2019, the event and PR agency launched the digital agency smart7 together with the now managing partners Wacker and La Rosa. As an independent unit, smart7 develops digital experiences at the interface between the analogue and digital worlds.
smart7 stands for modern design and simple usability from Stuttgart. Coupled with the many years of consulting expertise of the digital experts in the live marketing environment, these are the best prerequisites for advising companies with digitally oriented target groups and increasing their competitiveness.
In the digitalized world, all channels, platforms and touchpoints must be networked with each other in a meaningful way in terms of communication. This is the only way to create a consistent brand and product experience. Managing Director Carsten Wacker comments: “Our motto is ‘Work Smarter, Not Harder’. As consultants and designers, we challenge our partners and customers, but above all ourselves, to work hard. Sometimes, however, there are smarter ways. With a fresh eye on the challenges of our customers, we find solutions for brand, best design and easy usability. Clever, effective and efficient. Just smart.”
UI/UX expert Domenico La Rosa adds: “Nowadays, it’s an art to visualize complex things in an understandable way – tastefully and with a unique look. We want our customers’ users to have an easy time using our digital products and to experience the best user experience at the same time. Our vision: to combine the interface between people and technology in the best possible way.
About smart7
With enthusiasm for design and technology, we develop smart solutions for the analogue and digital worlds. For us, the focus is on the user: experiences – feel analogue, experience digitally. We think digitally in extraordinary ideas and develop sustainable experiences and designs in our think tank that become an emotional memory. We advise and design creative stories or make your communication unmistakably smart with our UI/UX concepts and technical solutions. This is how Digitalpower by smart7 works. Further information at: https://smart7.io
