Since 1 July 2019, follow red has been in charge of the PR and communication measures of CosmosDirekt, Germany’s leading online insurer and direct insurer of Generali in Germany. The Stuttgart PR experts secured the budget in a multi-stage pitch process. The support includes classic press work, but also creative communication measures in a multi-channel approach, which are intended to strengthen sales performance and the CosmosDirekt brand.
New communication orientation with a focus on “people”
Together with the PR experts from follow red, the insurer is realigning its communication. In close cooperation with the Corporate Communications department of Generali Deutschland AG and the Digital Sales and Brand Management department of CosmosDirekt, PR campaigns and campaigns are implemented in which the focus is even more on people in their living environment. Under the motto “365-day person”, the focus is thus on the personal side of the online insurer. In addition to consulting, annual planning and implementation, follow red’s PR team is also responsible for content extension on social media and the development of new communication formats directly at the interface with the end consumer. The aim of the new communication measures is to position CosmosDirekt as a digital life partner.
Markus Schaupp, Group Head PR at follow red, is looking forward to the collaboration: “It is an exciting task to break patterns with our new communication strategy and thus enable CosmosDirekt to differentiate itself from the competitive environment. The result is intensive customer encounters along the entire customer journey. In doing so, CosmosDirekt benefits from our many years of live marketing experience, combined with strong PR expertise and creativity.”
“follow red convinced us in the pitch with a bold approach. We are pleased to be breaking new ground in communication at the important interface between communication, marketing and sales with follow red,” explains Stefan Göbel, Head of External Communications and Corporate Identity at Generali Deutschland AG.
Ulrich Roth, founder and CEO of follow red, says about the budget win: “The agency market is in a state of upheaval and the requirements of customers are constantly changing. It is becoming increasingly important to accompany the entire customer journey communicatively and to create targeted impulses that always pay off for the sales process. As an agency, we have worked hard to achieve this agility over the last few years and are now reaping the rewards – as shown by the win of a client like CosmosDirekt.”
About CosmosDirekt
CosmosDirekt is Germany’s leading online insurer and the direct insurer of Generali in Germany. With simple and flexible online offers and competent personal advice around the clock, the company is setting new standards in the insurance industry. The offer includes private protection, pension provision and investment. More than 1.8 million customers rely on CosmosDirekt.
About Generali in Germany
With premium income of 14 billion euros and around 10 million customers, Generali in Germany is the second-largest primary insurance group on the German market. The German part of Generali includes Generali Versicherungen, AachenMünchener, CosmosDirekt, Dialog, Central Krankenversicherung, Advocard Rechtsschutzversicherung and Deutsche Bausparkasse Badenia.
