Since July 1, 2019, follow red has been handling the PR and communications efforts for CosmosDirekt, Germany’s leading online insurer and Generali’s direct insurer in Germany. The Stuttgart-based PR experts secured the account through a multi-stage pitch process. The scope of services includes traditional press relations as well as creative, multi-channel communication initiatives designed to boost sales performance and strengthen the CosmosDirekt brand.
New Communication Strategy with a Focus on “People”
Together with the PR experts at follow red, the insurer is realigning its communication strategy. In close collaboration with the corporate communications team at Generali Deutschland AG and the digital sales and brand management teams at CosmosDirekt, PR initiatives and campaigns are being implemented that place an even stronger focus on people in their everyday lives. Under the motto “365 Days of People,” the personal side of the online insurer is thus taking center stage. In addition to consulting, annual planning, and implementation, the PR team at follow red is also responsible for extending content to social media and developing new communication formats that engage directly with end consumers. The goal of these new communication initiatives is to position CosmosDirekt as a digital life partner.
Markus Schaupp, Group Head of PR at follow red, is looking forward to the collaboration: “It’s an exciting challenge to break the mold with our new communications strategy and thereby enable CosmosDirekt to stand out from the competition. The result is meaningful customer interactions throughout the entire customer journey. In doing so, CosmosDirekt benefits from our many years of live marketing experience, combined with strong PR expertise and creativity.”
“follow red won us over during the pitch with its bold approach. We look forward to exploring new avenues of communication with follow red at the crucial intersection of communications, marketing, and sales,” explains Stefan Göbel, Head of External Communications and Corporate Identity at Generali Deutschland AG.
Ulrich Roth, founder and CEO of follow red, says of winning the account: “The agency market is undergoing a transformation, and client requirements are constantly changing. It’s becoming increasingly important to guide the entire customer journey through communication and to create targeted initiatives that always contribute to the sales process. As an agency, we’ve developed this agility over the past few years and are now reaping the rewards—as demonstrated by winning a client like CosmosDirekt.”
About CosmosDirekt
CosmosDirekt is Germany’s leading online insurer and Generali’s direct insurer in Germany. With simple and flexible online offerings and expert, personalized advice available around the clock, the company is setting new standards in the insurance industry. Its offerings include personal insurance, retirement planning, and investment products. More than 1.8 million customers trust CosmosDirekt.
About Generali in Germany
With 14 billion euros in premium income and approximately 10 million customers, Generali in Germany is the second-largest primary insurance group on the German market. The German division of Generali includes Generali Versicherungen, AachenMünchener, CosmosDirekt, Dialog, Central Krankenversicherung, Advocard Rechtsschutzversicherung, and Deutsche Bausparkasse Badenia.
