Stuttgart, May 19, 2021. Since 2019, follow red has been the PR agency representing Seeberger, one of the leading manufacturers of nuts and dried fruit, based in Ulm. Since January 2021, the Stuttgart-based communications experts have also been supporting the family-owned company in carrying out influencer campaigns, handling and organizing these collaborations on behalf of Seeberger.
The partnership between Seeberger and follow red has expanded into a new area this year: In addition to the comprehensive PR work and strategic consulting that the agency has been providing for Seeberger since 2019, the communications professionals at follow red have also been managing the Ulm-based family-owned company’s influencer partnerships since the beginning of the year. In this role, follow red is responsible for researching and selecting influencers and coordinating the collaborations with both the influencers and Seeberger. “Influencer marketing is particularly crucial in the food and FMCG sectors and is therefore an essential component of holistic brand communication. We’re delighted to now support Seeberger in this area as well and to further expand our positive collaboration,” explains Markus Schaupp, Group Head of PR at follow red.
The family-owned company has already relied on collaborations with influencers at previous events, such as the “GeNuss-Morgen” event organized by follow red in September 2020. For 2021, follow red is managing several influencer campaigns that will support the launch of new products or the implementation of sales promotions with a wide reach and an eye-catching social media presence. The focus is on influencers active in the food and lifestyle sectors, who are therefore a particularly good fit for Seeberger’s brand values. Selected influencers develop customized content featuring Seeberger products and share it through their personal social media channels via posts, Stories, IGTVs, and Reels, or in blog posts. In doing so, Seeberger products are authentically showcased, and interesting recipes and striking images create added value for the community. In this way, Seeberger not only generates attention for its new products and sales campaigns but also positions itself as a modern brand in an emotional context among all targeted audiences.
About Seeberger
Seeberger combines the expertise gained from 175 years as a family-owned business with a spirit of innovation and a love of nature. Every nut, every seed, every fruit, every grain—in short, our entire product range—is harvested by carefully selected partners precisely where natural conditions are optimal and the full flavor can develop. Only then does the selection make its way to the orange packaging at the company’s founding location in Ulm—when the enjoyment guarantees a mindful moment of nature—whether pure, refined, as a mix for on the go, or curated into balanced breakfast creations.
