Stuttgart, May 11, 2021. Since November 2020, the LBBW Immobilien Group, the real estate competence center within the Landesbank Baden-Württemberg Group, has been a new client of the communications agency follow red. The Stuttgart-based communications and design experts secured the account as part of a successful pitch in September 2020. The collaboration includes comprehensive support for the “Vier Giebel” real estate project, which is to be built at Eberhardstrasse 18–22 in downtown Stuttgart.
The modern construction project “Vier Giebel” by the LBBW Immobilien Group is set to breathe new life into Stuttgart’s old town and offers innovative commercial, office, and residential space for urban living and working. To ensure successful marketing and promote the project in an eye-catching way, follow red is implementing a holistic communication strategy. The focus is on content and design. As the foundation of this strategy, the experts at follow red first developed a catchy name and a consistent brand identity for the new downtown property. Based on the architectural feature of the future building complex, the name “Vier Giebel” (Four Gables) was created. The corporate design, which incorporates the colors of the materials used, ensures a harmonious, holistic communication presence with high brand recognition. In addition, follow red is responsible for creating content for the newly launched website and overseeing the 3D visualizations of the building’s interior and exterior—both of which have been available for viewing at www.viergiebel.de since the marketing launch. “We are pleased to support this innovative real estate project in downtown Stuttgart with our many years of expertise in the areas of content and creative production. It is precisely the interplay of content and design that provides creative input and a compelling communication concept that sets ‘Vier Giebel’ apart from its competitors,” explains Markus Schaupp, Group Head of PR at follow red.
As the project progresses, follow red will continue to support the LBBW Immobilien Group with communications, including content creation and the design of marketing brochures, construction site advertising, and the production of a project film featuring an interview with lead architect Jo Franzke. follow red focuses on B2B communication and primarily targets potential investors and tenants for the commercial and office spaces in the building complex, which is expected to be completed in 2023. In addition, communication initiatives such as the design of the construction fence at the future site will also reach the general public. In this way, follow red ensures comprehensive project communication that presents the “Vier Giebel” as an attractive and prestigious construction project for inner-city revitalization, generating interest and thereby attracting investors and tenants.
About LBBW Real Estate
LBBW Immobilien is the real estate center of excellence within the Landesbank Baden-Württemberg (LBBW) Group. Whether acting alone or with partners, LBBW Immobilien—one of the largest real estate companies in Germany—serves as both an investor and a service provider. Through its three segments—Asset Management, Municipal Development, and Development—it offers the full range of real estate services from a single source: from site analysis and land acquisition to remediation of contaminated sites and demolition, project development and construction, project management and financing, to leasing and sales, as well as asset and property management.
About the “Vier Giebel” Project
The client for the “Vier Giebel” building project at Eberhardstrasse 18–22 is the LBBW Immobilien Group, Stuttgart. Jo Franzke Generalplaner GmbH, Frankfurt, is responsible for the architecture and design. The gabled buildings have six to seven stories along Eberhardstrasse and four to five stories facing Geißstrasse. The total floor area is 11,240 m², of which 3,731 m² will be used for residential purposes and approximately 5,000 m² for offices, restaurants, and retail. Further information is available on the website www.viergiebel.de.
